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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  CRM Manager (f/m/d)

Travel Required?:  No Travel
Date:  Nov 19, 2020
Partial remote working option

Relocation Assistance Offered Within Country
# 90860 - Hamburg, Hamburg, Germany


Mission: This new role focuses on our DACH markets in creating leading-edge CRM processes. This position will have the unique opportunity of impacting the development of our CRM activities across Europe.


Key Responsibilities:


  • Set up and deliver effective multi-channel CRM marketing programmes in Germany, Austria and Switzerland.
  • Create roadmaps to accelerate and advance CRM programs - define strategy, approach, methodologies, frameworks and tools. 

  • Drive CRM best practices across the organisation including how to acquire quality first-party data, target and track audience segments, optimise performance marketing and conversion.

  • Work with internal teams such as Consumer Marketing, Digital/eCommerce Marketing and Media to deliver an aligned customer experience. 

  • Develop strategies across multiple brands at various stages of CRM maturity, with a keen eye for driving efficiencies while delivering personalization at scale.

  • Develop best-in-class segmentation and targeting strategies to deliver advanced, personalized consumer experiences and services.

  • Benchmark competition to offer up recommendations on best-in-class CRM practices.

  • Lead the digital transition of the CRM program to web, app, email/SMS and cross channel connected customer experiences.

  • Lead & inspire others in the implementation of this plan.


Knowledge & Experience:



  • 4+ years’ experience in a similar role 

  • Strong understanding of customer lifecycle and how to influence customer behaviour through CRM campaigns.

  • Proven experience in setting multi-channel CRM strategy and plans and in developing marketing content across different channels. 

  • Experience in multi-channel campaign planning, delivery and optimization. Proven experience in setting up automated email marketing programmes. Experience in segmentation, targeting and personalisation at scale.

  • Experience with HTML, CSS, Javascript and a data query language (MySQL) strongly preferred.


Personal Skills:

  • Strong verbal and written communication skills, proven ability to work independently and with stakeholders across different geographies.

  • Experience working in a fast-paced commercial environment. Performance focused, eager to drive continuous test & learn across our DACH organization and throughout Europe.

  • Excellent analytical skills with experience of and comfort with using data to guide decision making. Attention to detail and planning skills are essential.

  • Fluency in both German and English required.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.


Become part of our team. We look forward to your application.


Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 


For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit


Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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