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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Associate CRM & Audience Manager (f/m/d)

Travel Required?:  No Travel
Date:  Nov 21, 2023

Relocation Assistance Offered Within Country
# 156151 - Hamburg, Hamburg, Germany

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!



Join our team as an audience expert and drive our journey to bring the CEW Hub to the next level of digitalization.


Job Responsibilities

  • Drive our multibrand CRM program and its extension to other relevant consumer touchpoints like website (applications), apps or WhatsApp/ SMS to create engaging multi-channel connected customer experiences and build lasting relations.
  • Execute the strategy, approach, methodologies, frameworks and identify the right tools 
  • Enable all owned channels for data acquisition and build initiatives to acquire, enrich, engage and utilize 1P data across all digital channels. 
  • Own our audience framework and train the internal teams as well as our agency partners on usage and implementation
  • Monitoring of relevant KPIs and creation of reports for our stakeholders as well as create recommendations
  • Push your ideas with our test & learn agenda to drive media efficiency and effectiveness
  • Work very closely with internal teams such as Brand Marketing, eCommerce, Media and Analytics to deliver a connected customer experience. 



  • First’ experience in a similar role.
  • Job experience in media agencies is a plus
  • Understanding of customer lifecycle and how to influence customer behavior through multi channel CRM campaigns.
  • Experience in executing multi-channel CRM programs and plans and in developing marketing content across different channels. 
  • Experience in segmentation, targeting and personalisation at scale.
  • Fluent in both German and English is required.


Personal skills

  • Strong team player enjoying working cross functionally with internal and external partners
  • Pragmatic & Hands-On mentality 
  • Analytical skills with experience in using data and creating data based recommendations. 
  • Attention to detail and planning skills are essential.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.


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