Job Title: Associate Brand Manager elmex (m/f/d) - mass
No Relocation Assistance Offered
# 138003 - Hamburg, Hamburg, Germany
Job Purpose:
The elmex Associate Brand Manager mass (m/f/d) is supporting the development of the brand growth plan for elmex. Including: people journey across ACPL, online + offline experiences, and aligned top-to bottom funnel outcomes across the Central Europe West Region (Germany, Austria & Switzerland).
Job Responsibilities:
• Supports development of holistic Brand Growth Plan for the elmex portfolio with behavioral data and people-centric insights for the mass market channels in close cooperation with the elmex brand lead, elmex POC (Professional Oral Care) brand managers, cross functional and divisional teams
• Supports the lead the commercial process (European Division/ CEW Hub/Country) for the owned elmex portfolio
• Maintains an always-on media and marketing plan, sliced for defined segments and targets and localizes all assets (Professional/Mass) for a part of the elmex portfolio
• Develops strong consumer plans that contribute to driving BRMO (‘Brand Recommended Most Often’) at the dentist
• Supports product management of a part of the elmex portfolio (includes artwork creation, SKU management, claims)
• Prepares various analysis
• Responsible for the P&L and the SOM development of a part of the elmex portfolio in mass
• Supports everyday operational tasks e.g. translations, PO generation, preparation of presentations & meetings
• Close cooperation with Scientific Affairs, Oral Care Shopper Marketing, Customer Development, Digital Transformation team
Key Skills, Competencies & Qualifications:
• College or University degree. A proven track record of performance with at least 1-2 years of work experience in Brand Management preferably in Consumer Goods & Healthcare Goods, OTC / OTX. Experience in medical marketing & working with health care professionals is a clear plus
• Consumer & Profession focused: Works with agility and finds new ways through the use of digital tools and data to get closer to consumers and shoppers. Puts consumer needs and experience at the heart of all activities and decisions
• Digital savvy: Experience with digital media to drive clear plans by media/ channel across the people journey together with the specialists in the Digital Transformation team
• Innovative thinker: Champions new initiatives and experimentation. Gains buy-in & implements new ideas quickly & effectively. Adopts a flexible approach to problem solving and taking risks and quickly learn
• Interpersonal & collaboration skills: Works within the Central Europe West Hub team to influence people and build strong trusted relationships internally/externally to drive action and progress. Close collaboration with local and divisional Brand teams, Scientific Affairs, Shopper Marketing, Digital Transformation and Customer Development teams
• Highly influential: able to influence people and build consensus, at all levels of the organization, sometimes without direct authority
• Data analytics: ability and financial knowledge to evaluate and digest complex business processes, identify insights and opportunities and then capitalize and execute on learnings
• Effective execution: Achieving results with speed & excellence, eliminating unnecessary work, driving simplicity and holding self-accountable for results. Creates clear priorities
• Language: German on native level; Proficient in English
Personal Attributes:
• Positive attitude, through challenging situations. Highly resilient and advocate for change
• Highly organized and competent project management skills. Sets clear priorities
• Confidence to challenge the status quo and identify new opportunities for improvement
• Inquisitive and curious, always want to learn and love to teach others
• Shows clarity of thought in complex situations. Can clearly explain scientific terms in simple, clear language
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine please visit http://www.tomsofmaine.com.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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