Job Description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Information at a Glance
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Job Title:  Shopper Marketing Manager
Travel Required?:  Travel - 25% of time
Posting Start Date:  2/26/26
On-site

Relocation Assistance Offered Within Country
Job Number #171866 - District 1, Ho Chi Minh City, Viet Nam

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Responsibilities 

  • Manage the annual category activity grid (NPD, media, sampling, consumer and shopper programs) for  the subsidiary

  • Provide inputs to new product plan: portfolio strategy, pricing, margin that is developed by Consumer Marketing in the Hub and collaborating with the Finance, Supply chain and Customer development team.

  • Develop GTM plan  for new products including selling story preparation, trade samples availability, KV adaptation to standard POP, product availability

  • Develop activation ideas on behalf of the hub when designated as the lead country

  • Develop local Shopper marketing programs (Retail Environment and Customer Collaboration)

  • Own and manage category/ shopper budget (on the ground activation) 

  • Build expertise on touch points for Marketing  activation planning and execution 

  • Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials

  • Build shopper knowledge and Insights, support RM Team leader for insights prioritization 

  • Responsible for competitive and Local Intelligence

  • Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share

  • Own the country category perspective, within the  monthly CBP discipline process 

  • Coordinate regular ROI, ROMI and ROO  review

  • Develop category knowledge bundle book 

  • Work with Retail Environment manager to activate Category Growth Drivers in the customers plans, RCD process, shopper marketing programs 

  • Coordinate with external Research, Insight agencies to obtain market intelligence, category trend, insights

 

Required  Qualifications:

  • Should have FMCG field experience which would give an overall understanding of Trade Marketing / Shopper Development

  • Bachelor/MBA specializing in Sales & Marketing 

  • Developing and coaching, Analysis, Planning, teamwork and collaboration, relationship building, Business perspective

  • The job requires self-awareness, conceptual skills, imagination, commitment to talent development, pro-active thinking & action and comfort with speaking in public apart from analytical, communication, negotiation and good listening skills.

  • Trade Understanding, Promotional Effectiveness, Category management, Customer Negotiation, Financial Analysis, Consumer and Shopper Insight.

Preferred Qualifications:

  • Brand Marketing  Management

  • Additional certification in Retail Marketing

  • Leading Change, Fostering experimentation, Encouraging Open dialogue

  • Business & Financial Analysis, Supply chain Perspective, Strategic Thinking, Cross- Organizational Collaboration


Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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