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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Latam Programmatic Media Manager

Travel Required?:  No Travel
Date:  May 15, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 100536 - Del.Miguel Hidalgo, Mexico City, Mexico


Position Purpose:


The Latam Programmatic Manager is responsible for ensuring the correct implementation of the

digital communication strategies of each brand, adapting the Corporate and Regional Guidelines to

the demands of the local market, through the best combination of programmatic touchpoints available

to reach the target audience for each of the brands, all while ensuring the strict compliance of the

financial items associated with efficient management.

The Latam Programmatic Manager works with the media agency in tracking and monitoring the

programmatic media investment budget looking to generate efficiencies while achieving the brand's



Let’s talk about responsibilities:


Programmatic Media:

Oversees / works with agency stakeholders to:

  • Secure Programmatic Buying best practices coordination on implementation and campaign set up.

  • Identify new opportunities or weaknesses/limitations of audience strategies

  • Monitor audience building strategy and blueprint per brand/ market in order to impact 1st party data with the right message and redirect our consumers to the right platform (audience journey)

  • Showcase campaign performance and provide in-depth analysis of results for Personalization purposes


Leadership Supervision:

  • Advises Senior Management on Programmatic Media related topics

  • Keeps the categories informed of the changes that have occurred in the media environment, which may affect their brands, so that the necessary preventive and corrective measures are taken

  • Monitors with the media agencies during the media plan implementation process


Implementation and Reporting:

  • Ensures the timely preparation of the programmatic media analysis by the agency, in terms of reach, frequencies and other programmatic media KPIs in order to ensure achievement with the targets set

  • Monitors programmatic media performance and budget and recommends corrective actions

  • Ensures the strict compliance of the programmatic media budget, through the detailed analysis of the accounting closings, in order to establish the necessary alerts for the adequate control.


What you need for this position:


  • Bachelor’s degree in Marketing, Advertising, Business Administration or related fields

  • At least 7 years of experience in media management (Online & Offline)

  • At least 3 years of experience in programmatic

  • Media Management experience either in a massive consume or in an Agency managing a CPG account

  • DSPs usage, PMPs agreements, RTB and wider programmatic landscape

  • Strong analytical thinking and strategic skills for translating Analytics Audience performance into strategic actions

  • Be confident working with numbers and large amounts of data

  • 100% English Proficiency

  • Ms Office or Google Tools proficiency



Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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