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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Insights Sr Manager

Travel Required?:  Travel - up to 10% of time
Date:  Sep 14, 2021
Remote working option during the current situation

No Relocation Assistance Offered
# 113250 - Del.Miguel Hidalgo, Mexico City, Mexico

 

Position Purpose:

 

  • Drive brand positioning insights work to feed into BPM development.

  • Co-Lead People Journeys development in partnership with Div. marketing directors

  • Lead communication (traditional & digital) testing and learnings.

  • Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.

  • Integrate learnings from cultural/social understanding, creative development, ad performance and MMMs (connect the dots)to form a solid posture that impacts comms development and media planning.


 

Let’s talk about responsibilities:

 

  • Drive Brand Equity/Tracking studies (ie. brand positioning, ownables) to gather learnings that contribute to both communication and brand positioning work.

  • Lead Brand Comms Pre testing & Ad Tracking (Trad. & Digital)

  • Lead learnings from digital platforms studies (ie. Facebook BL, YouTube)

  • Drive implications and learnings from Media studies (ie. MMM’s, TAR) to inform media/comms planning.

  • Lead Audience segmentation in partnership with RF.

  • Co-lead People Journeys development (with Div. category directors)

  • Support local IBE initiatives by ensuring local teams follow comms testing guidelines and sharing learnings that avoid committing to unnecessary research.

  • Lead a meta-learning discipline to elevate communication development capabilities with the BIG and local teams.

  • Work in close partnership with IBE and RF to feed ACPL framework

  • Leverage foresight and cultural understanding to build people centric communications.

  • Own and manage brand insights budget at a category level.


 

What you need for this position:

 

  • Graduated from the careers of Statistics, Administration. Marketing, Psychology, Sociology, Anthropology, Market Research or related fields

  • English Advanced level

  • Google Tools or MS Office

  • At least 5 years of experience in insights related to digital and / or qualitative studies and / or understanding of the health of brands and / or brand positioning ( pretesting and posttesting of communication campaigns) and understanding of the creative process

 

Is a plus if you have:

 

  • Master's degree in careers related to Market Research

  • Experience in multinational consumer goods companies or research agencies related to communication and advertising / market research agencies

 

 

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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