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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Retail Category Development Manager

Travel Required?:  No Travel
Date:  26 May 2024

No Relocation Assistance Offered
# 159347 - Bucharest, Bucharest, Romania

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!


Job Profile


The Retail Category Development Manager is responsible for championing the Retail Category Development (RCD) approach within the organization, and applying it externally, by working collaboratively with customers She/ he needs to ensure alignment and execution against the category & brand strategies, by coordinating RCD process with customers and providing the tools required to define and deploy the 5Ps and shopper solutions for the category.

The Retail Category Manager plays an integral role in enhancing demand through Colgate's customers, in a cost-effective way, with innovative category solutions. She/ he should collaborate cross-functionally and support retail marketing, customer development and sales field force to identify business opportunities for value creation.



● Create mid and long term strategies for the development of CP categories, per retail environment. Develop robust RE Business analysis (e.g.SOM, 5Ps, share of shelf & share of assortment, market insights) and drive retail category focus internally.
● Deliver Retail Category Development Services to our customers (one-way & priority two-way). Provide our customers with relevant trade stories with the goal to increase the value of the category
● Deploy internally and externally regular category updates of the plans based on trends, opportunities and competitive benchmarking
● Work cross-functionally with the Insights group (HUB) to identify the category opportunities. Support the development of local Shopper Insights by category and customer to feed CatMan process.
● Manage the external market data providers alongside customer POSM databases and ensure all business reporting needs are met (market data reports, customers sell-out and SOM reports, inventory reports, BI internal reporting - NS & Margin Reports)
● Manage the 5Ps strategy at category level, with focus on:

  • Planogram recommendation at store format level (e.g. category planograms for Catman projects, weekly planograms for secondary placement, planograms for new products and in-store events, etc.) following comprehensive data analysis including space management.
  • Track the implementation of planograms with CDT.
  • SOS & SOA By-annual projects, with clear and actionable next steps at retailer level
  • Pricing- analyze external and internal data and, based on internal objectives, provide relevant insights.
  • Conduct annual mandated assortment analysis (& regular updates as needed), with clear and actionable next steps by retailer and follow up on progress during GPS Cycle

● People Management Attributes: Manage the Business Insights Analytics responsible and ensure that she/he provides relevant business reports and insights for category development strategies

● Lead the customer engagement process with prioritized customers, (including shop along, collaborative research shopper study, RCD workshop and lead Value creation meetings in order to align with the customer on a strategy to accelerate category growth).
● Manage the relationship with 3rd party data providers (Nielsen, IQVIA, Advantage, Gfk, Focus) and ensure the data received is relevant to the business needs
● Responsible for the implementation of e-RCD projects in collaboration with e-commerce retailers on the Romanian Markets. Will support the Customer Development and Retail Marketing teams to consolidate our presence in this exciting and fast-growing digital marketplace.


Range of Qualifications


Level of Education: University graduate
Years of Experience (range): 3-4 years

Functional Experience and Technical Skills
Basic qualifications include:
● 2+ years of experience in a commercial area (category management /consumer marketing / customer development/ trade marketing)
● Advanced English Level
● Analytical experience to conduct environmental scan, deep category assessment and identify category opportunities.
● Experienced contact with retailers. Proven ability to conduct customers presentations and business reviews
● Nielsen data management & reports (Scantrack, homepanel, trade panel) , Microsoft Office Tools (Excel, power point) and Google Tools (google sheets & google slides) knowledge & planogram tools management like (i.e: Spaceman, Apolo)
● Financial knowledge (P&L) to recommend initiatives that brings financial results and understanding the impact on the business and ROI.


Required Functional Competencies 

Competencies & Behaviors
Retail Category Development - Developing and implementing insight-based, shopper strategies and solutions that enhance the shopping experience and grow the category sales and profitability

Shopper and Category Knowledge - Understands shopping missions, trips and behaviors by RE and leverages this to build 5P plans by retail environment. Designs actionable retail environment/service provider/customer strategies and tactics to drive sales, share and margin
Manages day-to-day business in the context of a medium-term strategic plan

Customer Oriented - Consistently delivers the fundamental customer engagement requirements, evidenced by positive customer feedback and sales results Understands customers strategy, priorities and needs and takes them into consideration when building commercial plans
Evaluates customer and service provider readiness for deeper engagement and prioritizes the services to provide


Required Personal Leadership Competencies

Competencies & Behaviors

Driving Innovation - Encouraging creative thinking; pushing for continuous improvement in all ways of doing business; balancing innovation with adopting standard Colgate processes and practices

Analysis/Decision Making - Gathering relevant information efficiently; applying logic in solving problems and making decisions; using data to support recommendations; weighing risks and predicting benefits and costs.

Influence / Negotiation - Developing an environment that facilitates cooperation; seeking mutually beneficial solutions; persisting in the resolution of important issues.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.


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