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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Jr. Retail Marketing Manager

Travel Required?:  Travel - up to 10% of time
Date:  Apr 5, 2024

No Relocation Assistance Offered
# 158249 - Bucharest, Bucharest, Romania

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!


Job Title:     Jr. Retail Marketing Manager 

Function:     Retail Marketing

Reporting to: Reports to Sr. Retail Marketing Manager


Main purpose

Helps in developing insight-based shopper marketing solutions for Retail Environment Innovation and Customer Collaboration to build volume, market share, and category growth for Colgate’s business.

Responsible for Marketing activation and touch point expertise for Oral Care category in the country.

Implementation of the activity grid and new product Go to Market for the category that is developed by Consumer Experience department in the Hub.

Helps in developing Retail Environment strategies and 5P’s based on Category and Brand Strategies and on robust Retail Environment shopper and customer insight. Provide input on retailer perspective in commercial process

Also provides input in monthly discipline for Oral Care category.


Estimated travels

10-15% - At least one store check per month, at least one meeting with customer per quartile


Main responsibilities

Category / Retail Environment Strategy / Customer engagement

  • Provides input to Sr. Retail Marketing Manager to develop Category / Retail Environment Strategy and Retail Environment’s prioritization in terms of the level of investment & applied solutions.
  • Provides input to 5P Category & Brand Strategies by Retail Environment and Customer.
  • Builds shopper Insights for Retail Environment and/or customer expertise, supports the Sr. Retail Marketing Manager for insights prioritization. 

Local Commercial Activation

  • Activates Category Growth Drivers in the customers plans, Retail Category Development process, shopper marketing programs.
  • Participates in the development of shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on insights.
  • Implements brand activation and category demand creation, the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing Hub.
  • Builds expertise on touch points for Marketing activation planning and execution and to adapt the Marketing plans by Retail Environment and Customers
  • Participates in the development of tools, merchandising materials and in-store programs for effective shelf management and for inducing shoppers to purchase company products in-store for the category.
  • Participates in the development of impactful and relevant presentations and tools (5P’s tools, trade stories, New Product activation programs, etc) to execute the plans for Sales Team.
  • Is providing input for pre and post analyses of promotions, supports the process of archiving of performance history
  • Conducts regular trade visits, communicates findings & recommendations by category & brand for key customers.
  • Supports the area of In Store Management, including 5P’s communication to the Merchandisers and Field team, excellence in store execution and 5P’s monitoring
  • Provides translations  and approves the packaging art-works ensuring  legal compliance
  • Leads media copy (TVC, digital, etc)  translation and adaptation including legal approvals

Financial accountabilities

  • Delivers budgeted Category & Brand Market Share, Net Sales & Operating Profit for the category in the country. 
  • Support Sr RM in analyzing Margin growth / Sales Price Increase across categories, brands, key customers
  • Supports the CD team to deliver customer-specific Profit&Loss for category.
  • Executes promotional (A&P) budget acc. to the guidelines (embed in commercial process).
  • Actively supports SKU simplification with cross-functional team including CS&L, Finance, Customer Development leader & Country Managers

Budgeting & Planning

  • Inputs to the processes related to Budget Review/Mid-Year Review Volume plan & Financial Goals according to the agreed responsibilities.
  • Gives input to the budget process regarding the country promotion (A&P) budget & Consumer Gross-to-Net spending for the category. 
  • Gives input in monthly discipline for a particular category, based on the commercial process
  • Works with Sr Retail Marketing Manager and Customer Dev Managers’ to analyze Net Sales & Share Of Market evolution and develops recommendations to accelerate growth or address gaps for key customers


Retail Category Development

  • Supports Retail Category Development process through development of the category shopper solutions / breakthrough initiatives for selective customers.


  • Acting in accordance with “Competition Law” and “Commercial Selling Principles”
  • Follows the other requests of the supervisor within the area of responsibilities

Range of Qualifications

Level of Education: College/University

Years of Experience (range): marketing/shopper marketing: 2-3 years

Functional Experience and Technical Skills:

  1. Experience in Consumer marketing to build the expertise on marketing implementation and to understand touch points priorities 
  2. Commercial (retailer and brand) awareness to work together w/ Retail Environment managers and Customer Development team to recommend the shopper programs relevant to grow the business
  3. Knowledge on the how to get insights and how to transform into action
  4. Able to build good relationship w/ Customer Development team and Marketing to implement the Mkt strategies from the Hub, to adapt the activity grid and achieve the business objectives
  5. Proven ability to provide inputs (good communication skills) in the monthly commercial process and the marketing activity grid
  6. Financial knowledge  (Profit&Loss) to recommend initiatives that brings financial results and understanding the impact on the business and ROI

Required Functional Competencies

Executional Excellence

  • Knows the critical activities and resources needed to deliver on time and on budget
  • Breaks a project into its components, making it clear who is responsible for each action
  • Identifies activities that can run parallel
  • Understands the costs and timing required to meet deadlines
  • Connects and communicates with the key people across functions for fast, effective decision-making
  • Negotiates timelines and agreements across functions and, where appropriate, geographies
  • Tracks the status of key activities to move projects forward
  • Handles setbacks without compromising timetables or objectives


  • Fully understands the Company’s Brand and Retail Environment  strategies and 5P tactics
  • Develops shopper programs/solutions that considers the shopper and customer perspectives and aligns with the Company’s strategy
  • Collaborates with the Commercial Team to bring new, creative thinking to the plan
  • Understands  Marketing strategies to adapt, translate and develop local activity grid aligned by RE and Customers

Customer Oriented

  • Understands customers strategy, priorities and needs and takes them into consideration when building shopper plans
  • Evaluates customer and service provider readiness for deeper engagement and prioritizes the services, initiatives to provide mutual business growth


Required Personal Leadership Competencies

Teamwork and Collaboration

Analysis/Decision Making

Consumer / Customer Focused

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.


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