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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Toothbrush Brand Manager

Travel Required?:  Travel - 25% of time
Date:  Oct 14, 2021
No remote working option



Group Brand Manager (Toothbrush)
REPORTS TO:Colgate Brand Lead
LOCATION: Bangkok, Thailand


MAIN PURPOSE: responsible for managing assigned subcategory /brand at the hub level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies. Responsible categories: Manual Toothbrush, Devices & Chemistry and Mouthwash.Estimated travels: 15-20% per month




  • Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.  

  • Cooperates with Division Category teams to finalize the programmes for the category. 

  • Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.

  • Lead Brand Growth Plan development & timely implementation of com mercial plans for the assigned  subcategories in cooperation with countries.

  • Actively participates for specific category in the Commercial Business Planning across markets as per defined process.


Marketing Strategy

  • Lead development of Brand Growth Plan to improve brand health and accelerate brand growth

  • Coordinates the implementation of the overall sub-category & brand strategies agreed with  Division, including 5P guidelines to achieve/exceed market share & financial objectives.  

  • Actively participates in Division Go-to-Market teams. 

  • Works with Insights & Research team on preparing the actionable recommendations to address ongoing business challenges.

  • Develops the regional new product launch plans.

  • Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM: 

  • -adaptation of shopper marketing programs (RE & specific customers)

  • -the new category demand program concepts including cross-category platforms 

  • -RE and customer collaboration specific program concepts 

  • Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.  

  • Develops category & brand portfolio strategy & SKU management recommendations for the  hub.


Media Management

  • Leads/develops and communicates media strategy guidelines & updates to countries and Media agencies for the subcategory.   

  • approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country. 

  • Supervises and approves media planning & buying for subcategory by country. 

  • Supervises and approves adaptations of media copies for all markets for the assigned subcategory. 


New Product Development

  • Develops master materials (key visuals, media support, master POP/KV) to support new product launches.

  • Works with countries the roll- out new product launches plans


Support for the Local Commercial Activation

  • Provide feedback to the final materials for overall grid of commercial events & promotions customized by RM teams

  • Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across countries best practices for potential application in other  markets

  • Provides expertise and consultations to the local markets to address the specific SoM issues, when applicable

  • Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges.



Gneric Competencies:/ Functional Competencies

  • Strategic business and consumer orientation./ Ability to bring the outside in – leverage external networks well.
  • Ability to influence/interface with different levels of the organisations – leverage internal Colgate-Palmolive networks.
  • Thought Leadership – To lead and coach the team and build a culture which is consumer centric, thinks differently.
  • Comfortable with micro details so as to effectively lead the projects.
  • Personal Influence:  Strong communication skills. Builds credibility through expertise and personal presence.
  • Strategic Thinking: Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities.
  • Consumer Marketing Planning: Building superior marketing bundles and brand/category plans to create and convert consumer interest to purchase.
  • Advertising Development: Creative and Media Translating brand positioning and strategy into effective consumer communications and effectively reaching as  many target consumers as possible.
  • Project management: manage multiple projects simultaneously, working & lead cross functional teams to achieve project goals.
  • Trade Understanding: Understanding the trade environment and aligning Colgate’s category/brand strategies with customer priorities.
  • Experience in : Innovation development / IMC development /  Brand marketing.



Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

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