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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Category Investment Manager

Travel Required?:  No Travel
Date:  Jan 14, 2023

No Relocation Assistance Offered
# 146800 - Bangkok, Bangkok, Thailand


Category Investment Manager (Trade Marketing)
Department : 
Trade Marketing (under Customer Development /Sales)

Report to : Commercial Intelligence Manager




1. PROMOTION BUDGET MANAGEMENT (Strategic alignment)

  • Lead Revenue Growth Management strategy into action 

    • Identify & align Strategic direction with "Priority cells" with cross functions (Retail Marketing /Customer Development Team (Sales) ) 

    • Allocate Promotion spending by Sub category by Channel accordingly

    • Set the measurement/ align KPIs for Priority cells

  • Manage the Investment strategy on Price & Promotion

    • Monthly analyze external forces and implication;

    • Market/ Category/ Channel/ Competitor (size/ growth/ trend)"

    • Deliver Price & Promotion scorecard and recommended action on Promotion spending

    • Volume on promo/ Strategic Price Index / ROI / Market share"

    • Make the suggestion on where to invest (subcategory & channel)

    • Make the suggestion on appropriate type of investment (Promo vs Average Price)


2. PROMOTION GUIDELINE (Strategic into action)

  • ROI by channel/ category

    • -Pre and Post evaluation of themes promotion

    • -Reduce no. of small/ non performed promotion

    • -Suggestion on promotion optimization using Red/Yellow/Green boxes (stop,reinvest,accelerate)

  •  Promotion Guideline

    • Develop guideline/ recommend the mechanic for theme promotion

    • Develop guideline/ Temporary Price Reduction rate for price promotion

    • Develop the recommended combo (PnP study) 

    • Develop the ""Golden rule"" as part of guideline

    •  Bandwidth/ hybrid pack/ overlay regulation"

  • Theme promotion 

    • Evaluate category theme (impact to category) 

  • Suggest step promotion / mechanic


3. Recommended selling price (RSP) SETTING

  • Price Structure for NPD

    • -Recommended selling price setting for NPDs/ Price structure

    • -Develop the Recommended selling price setting process/ template/ tools

    • -Post evaluation on Recommended selling price (3 mths)

  • - Recommended selling price Adjustments

    • -Market review by sub category/channel

    • -Update price structure Trade Margin% by channel, shelf price tracking



  • Monthly Tracking KPIs;

    • -Partner insight/Customer Development Team to deliver automated monthly tracking

    • Promotion Intensity index/ Strategic Price Index/Mkt share

    • -Partner with Finance/ Revenue Growth Management to deliver automated performance tracking;

    • Net Sales / Promo spending/ Average selling price per unit (ASP)


  • -Pricing analytic

    • -Provide business requirement for price analytic tool

    • -Coordinate the data integration "Sale-in & Off-take"

    • -Turn the insight from Price analytic into Promo guideline

    • -Suggest "Cannibalization" impact



  • -Visualization tool (Explore Power BI, Tableau)

    • 1) Indicative daily tracking

    • 2) Promotion slot management

    • 3) Promotion Performance update

  • -Standardize P&P template

    • 1) Promotion guideline template

    • 2) Promotion planning template

    • 3) SPI tracking template

    • 4) Shelf price tracking template

    • 5) ROI calculation template

    • 6) RGM tracking



  • -Strengthen Pricing capability

    • 1) Be expert on Price & Promotion

    • 2) Lead regular learning & sharing forum (cross function)

    • 3) End-to-end process improvement



  • Master or Bachelor Degree in business or related field.  

  • Revenue Growth Management, and/or Trade Marketing / Shopper Development, and/or  Brand Marketing  Management experience in FMCG sector

  • Essential:  Communication , Influence/Negotiation, Consumer/Customer centric, Teamwork & Collaboration and Strong English proficiency

  • Desirable: Fostering Experimentation, Driving Innovation, Developing & Coaching people


Functional Competencies

  • Essential: Consumer & Shopper Insight, Category Management, Trade Understanding. 

  • Desirable: Business & Financial Analysis 


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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