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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Category Investment Manager (Trade Marketing)

Travel Required?:  Travel - 25% of time
Date:  Jun 24, 2021
No remote working option

No Relocation Assistance Offered
# 103200 - Bangkok, Bangkok, Thailand

Job Title : Category Investment Manager   (Trade Marketing)

Report to : Associate Director - Retail Marketing

Location:  Klongtoey, Bangkok, Thailand


Role & Responsibilities:


1. PROMOTION BUDGET MANAGEMENT (Strategic alignment)


● Lead Revenue Growth Management (RGM) strategy into action

○ Identify & align Strategic direction with "Priority cells" with cross functions (Regional Sales Manager/ CDT - Finance)

○ Allocate Promotion spending by Sub category by Channel accordingly

○ Set the measurement/ align KPIs for Priority cells


● Manage the Investment strategy on Price & Promotion

○ Monthly analyze external forces and implication;

○ Market/ Category/ Channel/ Competitor (size/ growth/ trend) 

○ Deliver P&P scorecard and recommended action on Promotion spending

○ Volume on promo/ SPI/ ROI/ Market share"

○ Make the suggestion on where to invest (subcategory & channel)

○ Make the suggestion on appropriate type of investment (Promo vs A&P)


2. PROMOTION GUIDELINE (Strategic into action)


● ROI by channel/ category

○ Pre and Post evaluation of themes promotion

○ Reduce no. of small/ non performed promotion

○ Suggestion on promotion optimization using Red/Yellow/Green boxes (stop,reinvest,accelerate)


● Promotion Guideline

○ Develop guideline/ recommend the mechanic for theme promotion

○ Develop guideline/ TPR rate for price promotion

○ Develop the recommended combo (PnP study)

○ Develop the ""Golden rule"" as part of guideline

○ Bandwidth/ hybrid pack/ overlay regulation


● Theme promotion ○ Evaluate category theme (impact to category)

○ Suggest step promotion / mechanic




● Price Structure for NPD

○ RSP setting for NPDs/ Price structure

○ Develop the RSP setting process/ template/ tools (RSP/Price per g)

○ Post evaluation on RSP (3 mths)


●  RSP Adjustments

○ Market review by sub category/channel

○ Update price structure TM% by channel, shelf price tracking




● Monthly Tracking KPIs;

○ Partner insight/CDT to deliver automated monthly tracking

○ Promotion Intensity index/ SPI/Mkt share

○ Partner with FN/RGM to deliver automated performance tracking;

○ NS/ Promo spending/ASP


● Pricing analytic

○ Provide business requirement for price analytic tool

○ Coordinate the data integration "Sale-in & Off-take"

○ Turn the insight from Price analytic into Promo guideline

○ Suggest "Cannibalization" impact




● Pricing analytic

○ Provide business requirement for price analytic tool

○ Coordinate the data integration "Sale-in & Off-take"

○ Turn the insight from Price analytic into Promo guideline

○ Suggest "Cannibalization" impact


● Visualization tool (Explore Power BI, Tableau)

○ Indicative daily tracking

○ Promotion slot management

○ Promotion Performance update


● Standardize P&P template

○ Promotion guideline template

○ Promotion planning template

○ SPI tracking template

○ Shelf price tracking template

○ ROI calculation template

○ RGM tracking




● Strengthen Pricing capability

○ Be expert on P&P

○ Lead regular learning & sharing forum (cross function)

○ End-to-end process improvement



● Master or Bachelor Degree in business or related field. Experience

● Brand Marketing Management , and/or Trade Marketing / Shopper Development experience in FMCG sector Generic Competencies

● Essential: Communication , Influence/Negotiation, Consumer/Customer focussed, Teamwork & Collaboration and Strong English proficiency

● Desirable: Fostering Experimentation, Driving Innovation, Developing & Coaching people Functional Competencies

● Essential: Consumer & Shopper Insight, Category Management, Trade Understanding.

● Desirable: Business & Financial Analysis

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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