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Senior Brand Manager - Wellness

Date: Aug 8, 2019

Location: Surrey, ENG, GB

No Relocation Assistance Offered
# 74613 - Surrey, England, United Kingdom

 

Location: Guildford, Surrey

Hub: Northern Europe HUB

Reporting to: Marketing Manager

 

Why Work For Colgate Palmolive:

 

  • The learning & development opportunities: You will refine your commercial mind-set and continue to learn new skills working closely with a cross-functional team giving you exposure to all local market departments.

  • The challenge & variety: You will operate in a fast paced operational environment, directly impacting the day-to-day performance of the business, with personal accountability for your business.

  • The global experience: You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.

  • The Colgate Values: Caring, global teamwork and continuous improvement are integral to how we operate every day

 

Job Purpose

You will manage all aspects of the Hill’s Science Plan and Ideal Balance brand management to create profitable growth. You will be able to develop and deliver the category and brand objectives which are aligned to the overall Company strategy and agreed priorities. 

 

 

Main Responsibilities

 

50%

Manage all aspects of the Hill’s Science Plan brand management:

- Develop annual brand plan, including promotions, coupons, new product launches and media investment

- Manage launch of new products across all channels

- Identify business growth drivers and develop strategies to grow sales and brand recommendation

- Manage implementation of all EU regional IMC

- Develop and implement brand support initiatives e.g. social media, digital content, track progress and measure ROI

- Maintain up to date online content for Science Plan across all Hill’s sites and eComm retailer sites

- Lead cross-functional team alignment on all activities and keep teams informed of progress

- Own the Science Plan Brand P&L

- Manage A&P spend and maintain accurate records

- Ensure cross-functional teams are kept up to date on product changes, marketing resources and innovation

 

20%

Manage consumer event calendar

- Develop annual calendar of events to drive Hill’s brand awareness and acquisition

- Manage all aspects of planning, implementation and measure ROI

- Provide marketing support for customer trade events

 

20%

Manage Direct Report

Motivate, mentor and empower Wellness Brand Manager to deliver against objectives

 

10%

Manage all aspects of the Hill’s Ideal Balance brand management:

- Develop annual brand plan, including promotions and media investment

- Identify business growth drivers and develop strategies to grow sales and brand recommendation

- Manage implementation of all EU regional IMC

- Develop and implement brand support initiatives e.g. social media, digital content, track progress and measure ROI

-  Maintain up to date online content for Ideal Balance across all Hill’s sites and eComm retailer sites

- Lead cross-functional team alignment on all activities and keep teams informed of progress

- Own the Ideal Balance Brand P&L

- Manage A&P spend and maintain accurate records

- Ensure cross-functional teams are kept up to date on product changes, marketing resources and innovation

- Support CDT in the planning and development of customer marketing activities

 

THIS IS NOT AN EXHAUSTIVE LIST OF DUTIES OR FUNCTIONS


 

Personal Attributes

Education/Experience Requirements

  • Minimum of 5 years of previous experience working in Marketing, Professional Marketing or Customer Marketing,

  • Bachelor’s Degree in Marketing , Business or a related subject.

 

Expected Areas of Skills:

  • Advanced computer skills including Excel, PowerPoint

  • Strong written and verbal communication skills

  • Ability to work independently in a task-oriented environment as well as effectively within a team

  • Strong analytical skills

  • Fluent in English in both written and oral communication

 

Competencies

  • Executional Excellence

  • Planning / Priority Setting

  • Self-awareness and Personal Impact

  • Brand & Equity Management

  • Marketing Innovation

  • Integrated Marketing Communications

  • Commercial Expertise

  • Cross-functional Perspective & Collaboration

 

Key Challenges

  • You will work closely with Brand Managers Prescription Diet/Vet Essentials, Digital Marketing Manager, Regional Marketing team, Customer Development, Finance and Professional Veterinary Affairs

  • Maintaining effective communication with external contacts include creative agencies, POS warehouse and coupon handling house 



 


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. 

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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