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IMC and Media Manager

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Date: 14-Jun-2019

Location: Warsaw, MZ, PL

Relocation Assistance Offered Within Region
# 73583 - Warsaw, Mazovia, Poland

As an influential business partner, the IMC and Media Manager CEE will work with the Hub Leadership team and Marketing team as well as with the Division IMC, Marketing and Leadership teams, in giving input to elaborate Integrated Communications Strategies at European level and then adapting, activating and implementing these Strategies in to best-in-class Communications Plans for the CEE region (covering 17 markets). He/She will lead the media and digital transformation for Colgate-Palmolive in CEE, by having the vision to articulate a forward thinking approach and the leadership skills to execute it to enhance the company's growth, profitability and competitive edge. He/She will be responsible for driving the development of best-in-class media strategy, planning and buying and digital marketing capabilities in CEE with a vision to support brand equity and short and long term business objectives. 

 

Key Responsibilities:

 

* Lead all CEE hub IMC and Media activities, in close collaboration and partnership with Hub Leadership and Marketing teams, and in alignment with Division IMC, Marketing and Leadership teams vision and directions considering, leveraging and integrating all relevant POE touchpoints and really challenging what has been done in the past and driving the transformation
* Partner with Marketing teams, Agencies and other partners (such as GAFA, Media Owners, etc...) to provide input for the development of European Communication Strategies by Brand
* Partner with Marketing teams, Agencies and other partners (such as GAFA, Media Owners, etc...) to then develop and implement strong and innovative Communications plans across all relevant touchpoints aligned with these Comms Strategies, across all CEE markets
* Be responsible for the tracking and update in real time of Media Investment across the 17 markets of the CEE region, as well as monthly Communications Plans update, and impact on Hub P&L
* Drive efficiency and effectiveness across all working and non-working media spend (Agency Fees and Production) through benchmarking, competitive bidding and other innovative approaches
* Be responsible for relationship with Agency Partners and ensure best possible resources are assigned to Colgate-Palmolive business
* Drive development of Digital/Data engagement strategies in CEE. Provide strategic focus, build brand team digital capabilities and enable marketers to effectively lead digital initiatives via strategic advisement, best practice sharing and hands-on learning via program execution
* Direct negotiations as required for key investment on Media and IMC Campaigns, ie annual TV deals, Barter deals, Agency Remuneration Agreement, etc...
* Partner with Agencies and Marketing teams to develop relevant trainings for the Marketing Teams (IMC, Strategic Planning, Digital/Data, Innovations, etc...)

 

Who are we looking for?

 

Smart, humble, creative leader with energy and drive. Will possess the gravitas to inspire and quickly win the confidence of senior stakeholders and team members. Will exhibit excellent business judgment and has relentlessly high standards. Action and results oriented. Collaborative and diplomatic style - be able to influence others without direct authority. Eager to take the business to the next level and quick to identify opportunities to do so. can do attitude. resilient and confident with great belief in the brand. will lead by example but not be afraid to roll their sleeves up.

 

Education & Experience:

 

  • BS/MS Degree in Marketing or related field
  • Minimum 8 years experience in Media and IMC role role 
  • Background in multinational Companies preferably in the healthcare or pharma industry, FMCG as alternative
  • Experience in managing creative and service agencies and in having developed successful communication campaigns – digital a plus
  • Experience in managing complex projects and in working in matrix organizations

 

 

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love programme please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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