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Customer Development Executive

Date: Aug 7, 2019

Location: Perak, 08, MY

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Perak, Perak, Malaysia
No Relocation Assistance Offered
# 72744


Customer Development Executive - Direct Trade
DEPARTMENT: Customer Development
Size: 80
REPORTS TO: (Title) Business Manager
1. Achieve sustainable growth in sales, profitability, market share & product distribution;
2. Strengthen organizational capability & competency; 
3. Improve organizational effectiveness & efficiency.
* Liaise with Order Processing Team to plan, analyze and forecast customers’ needs and to follow up on orders to ensure on time and complete deliveries
* Develop partnership that is beneficial to CP and that builds customer relationship
* Effectively and efficiently execute assigned activities such as big hit execution, road shows and detailing to increase sales volume, distribution and market share
* Understand CP’s customer plans and activities for customers to leverage and drive more shoppers to the store
* Monitor activity at store level and communicating competitive, category and product information that impact sales results
* Provide customers with an objective and trustworthy analysis of their business to derive customer and shopper insights and develop collaborative strategies to drive incremental growth opportunities
* Provide effective coverage and visiting assigned stores or customers with required frequency
* Proactively understand the customers’ needs and developing business solutions to meet Colgate and customers’ requirements
* Procure additional second site displays for planned promotions or to reduce stock inventory at the retail store level
* Maintain relationship with customers to ensure business continuity
* None
* Prepare payment request to secure collection as per payment term
* Ensure that customers carry an appropriate portfolio of Colgate products that receive optimal exposure at the retail store level
* Give guidance and coach merchandiser to continuously improve CP in-store merchandising quality - propose to add
* Ensure excellent 5Ps execution at the trade
* Plan and monitor BH/mailer promotion set up on time as per CP guideline
* Consistently feedback competitors activities at trade
* Ensure Home shelf are merchandised accurately as per planogram
* Conduct shop floor audit for effective merchandising as per RE Handbook or customer’s planogram
* Consistently check for correct product assortment, effective utilization of POP and availability of pricing
* Proactively ensure new product distribution through Speed to Market within 14 days
3 Months: Net Sales, Big Hit Compliance
6 Months: Net Sales, Big Hit Compliance, RE Handbook & Planogram Improvement
12 Months: Net Sales, Big Hit Compliance, RE Handbook & Planogram Improvement, Higher Engagement with Customer
Experience : 
Minimum 2 Years of Consumer Goods Industry Experience 
Minimum 2 Years of Functional Experience 

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

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