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E-retail marketing: contents & in-sites marketing

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Date: 14-Aug-2019

Location: Guangzhou, 44, CN

No Relocation Assistance Offered
# 74022 - Guangzhou, Guangdong, China

MAJOR RESPONSIBILITIES: 职责范围:

 

1. Own Ecommerce content & Fans management to drive best in class content to increase conversion. Work with agency and brand team to develop engaging content including packaging images, compelling copy, Videos & brand-specific content on ecommerce sites and updated timely.

管理电商平台上内容及粉丝运营,给消费者带来最优秀的品牌内容从而增加购买转化。和广告公司和品牌组紧密合作,设计极具吸引力的内容,包括包装图片,文字,短视频等品牌内容,并及时更新

a)Develop and execute merchandising and design both in Big-day and daily.

制定并执行站内大促及日常全方位的内容营销计划

b)Manage and execute Fans & Brand members ,Live stream marketing plans

管理并执行粉丝&会员运营, 直播计划

c) Manage and execute In-sites content marketing plans

管理并执行站内内容营销计划(店铺私域内容营销,公域内容营销,发现频道种草,视频直播等)

 

2.Partner with Social/Digital manager and brand teams to leverage bigger programs/campaigns and CRM (Including Seeding on LRB,KOL selection & content creation) to drive purchases across social/digital and e-commerce sites

与品牌组、数字和社交营销经理紧密合作,通过利用品牌的数字营销活动(包括,站外种草,KOL合作及内容传播)促进电商上的购买量

 

3.Work with Brand Team & Social/Digital team to drive qualified traffic to fuel revenue and traffic growth for ecommerce websites and to acquire new consumers for the business.  

与品牌组、数字和社交营销经理紧密合作,通过不同的项目和活动为电商平台带来高质量的人流,不断在电商平台增加高露洁的消费者

 

4. Work closely with EC-sales team and the TP team to ensure content, design and in-store mechanisms are consistent with platform promotion mechanisms and brand marketing activities

与销售团队和TP团队紧密合作,确保内容,设计与平台促销机制和品牌营销活动保持一致

 

 

REQUIREMENT要求:

 

Strong learning ability and creative thinking.

Strong analytical ability, good communication and negotiation skills; Can work independently and mobility.

具有快速学习能力及创新性,较强的分析能力及良好的沟通与谈判技能;能独立完成任务,对于工作地点具有一定的灵活性。

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.  

For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education programme, please visit http://www.colgatebsbf.com. To learn more about Hill's and the Hill’s Food, Shelter & Love programme please visit http://www.hillspet.com. To learn more about Tom’s of Maine  please visit  http://www.tomsofmaine.com.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


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