Job Title:  Senior Brand Marketing, CEE

No Relocation Assistance Offered
# 162936 - Warsaw, Mazovia, Poland

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.

We are recognised for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
 

Take this opportunity and develop your professional career in a dynamic international environment. Work with great people in team culture &  friendly atmosphere. Being responsible for coordination of all the activities related to managing assigned subcategory at the CEE hub level.

 Senior Brand Manager, CEE

MAIN RESPONSIBILITIES

• Cooperates with Division Category teams to finalize the programmes for the subcategory/brands/lines.
• Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.  
• Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth.
• Coordinates development & timely implementation of CEE commercial plans for the assigned  subcategory/brands/lines in cooperation with countries.
• Actively participates for specific subcategory/brands/lines in the Commercial Business Planning (CBP) across CEE markets as per defined process.

Marketing Strategy

• Coordinates the implementation of the overall category & brand strategies agreed with  Division, including 5P guidelines.
• Actively participates in Division Go-to-Market teams. 
• Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CEE challenges.
• Develops the regional new product launch plans.
• Actively communicates with local markets, providing comments and feedback to specific plans developed by local Retail Marketing

• Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.  
• Develops subrands portfolio strategy & SKU management recommendations for the CEE hub.

Media Management

• Leads/develops and communicates media strategy guidelines & updates to CEE countries and Media Agency for the subcategory/brands/lines.   

New Product Development

• Develops master materials (key visuals, media support, trade presentations, master POP) to support new product launches.
• Works with countries the roll- out new product launches plans

Support for the Local Commercial Activation

• Provide feedback to the final materials for overall CEE grid of commercial events & promotions customized by RM teams
• Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across CEE countries best practices for potential application in other CEE hub markets
• Provides expertise and consultations to the local markets to address the specific SoM issues, when applicable
• Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key CEE activities

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

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