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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Group Brand Manager, CEE

Travel Required?:  Travel - up to 10% of time
Date:  29 Oct 2024
Hybrid

No Relocation Assistance Offered
Job Number #163458 - Warsaw, Mazovia, Poland

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Main purpose of the role:
The Group Brand Manager is responsible for managing assigned Brand and subcategories at the CEE hub level to set and achieve market share and P&L/financial objectives, in line with the company strategies. 

Estimated travels: up to 15%  visit in key country once/twice a year.

 

Main responsibilities:

  • Develops the brand growth strategies for the region (CEE) tailoring the global strategy to local market, consumer specificities and insights, cooperates with Brand teams in central EU marketing to finalize the support for brand/sub-brand. 
  • Leads integration of the countries and other functions needs and confirming with them the details of the commercial activity plans.  
  • Leverages knowledge of market dynamics, consumers & shoppers, competitors to enhance competitiveness and accelerate business growth for the assigned subcategories.
  • Coordinates development & timely implementation of CEE commercial plans for the assigned  subcategories in cooperation with countries.
  • Coordinates the implementation of the overall category & brand strategies agreed with  Division, including 5P guidelines to achieve/exceed market share & financial objectives.  
  • Works with Insights & Research team on preparing the actionable recommendations to address ongoing business CEE challenges, actively participates in EU Go-to-Market teams. 
  • Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM and co-developed in terms of long term ambition:.
  • Develops category & brand portfolio strategy & SKU management recommendations for the CEE hub.
  • Cooperates with Media manager on communication of media strategy guidelines & updates to CEE countries and Media Agency for the subcategory/brand.   
  • Supervises and approves media planning & buying (flowchart laydowns, BPR’s to book media) for subcategory by country. 
  • Manages direct reports in alignment with Colgate Code of Conduct, CP values & Managing with respect Principles. Supports organizational changes whether at Global, Divisional, CE hub or local level. Ensures regular coaching & feedback sessions with direct reports.

 

Key Performance indicators and financial Accountabilities:

  • Is responsible for driving the following at the CEE level: 
  • Subcategory/Brand P&L 
  • Subcategory Market Share  and brand penetration
  • Key CS&L KPI’s for subcategory: DPA, SKU count, SLOB 
  • Advertising subcategory budget 
  • Effective & efficient spending management for subcategory taking into account brand and RM recommendations
  • SKU & process simplification

 


Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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