Job Description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Information at a Glance
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Job Title:  Senior Manager, Integrated Media
Travel Required?:  Travel - up to 10% of time
Posting Start Date:  08/07/2026
Hybrid

No Relocation Assistance Offered
Job Number #174778 - Selangor, Selangor, Malaysia

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Ready to Make More Smile?

At Colgate, we're building a healthier future for everyone on the planet, and we do it by creating more reasons to smile. Join our team where your ideas have a real impact, your authenticity is celebrated, and your work contributes to the well-being of millions.

This isn't just a job. It's an opportunity to give your career and the world a reason to smile, every single day! 

Position Title: Integrated Media Manager - South ASEAN Hub

Department: Marketing 

Reports to: Impactful Brand Experience Director, South ASEAN Hub

Location: Malaysia

 

Job Summary:

As the Integrated Media Manager for the South ASEAN Hub (SAH), you will be the strategic architect and driving force behind our media investments across the hub. You will lead omnichannel media strategy and execution across Malaysia, Singapore, and Indonesia for Colgate-Palmolive’s iconic brands, pioneering the next generation of media by integrating AI capabilities into our ecosystem. Partnering closely with local brand teams, division stakeholders, agency, and media partners, you will translate business priorities into high-impact media plans that deliver brand growth. This role requires a blend of cross-channel media leadership (ATL, Digital, and Social), robust agency governance, and deep expertise in embedding modern connection frameworks into the consumer journey.

What you will do:

  • Lead Hub Integrated Media Strategy: Architect and execute omnichannel media plans across SAH markets, embedding modern media thinking into planning. You will shape connection plans grounded in business objectives, mapping optimal channel mix across offline, digital, and social touchpoints to maximize brand equity and commercial outcomes.

  • Drive Next-Gen Media with AI: Lead the future of media at Colgate by integrating AI tools and technologies into our planning, execution, and performance tracking streams. You will pilot and scale AI-driven solutions to enhance audience targeting, creative asset variation, predictive media buying, and real-time campaign optimization.

  • Drive Social-First Marketing & Creator Ecosystems: Champion social marketing as a core growth lever. You will develop social-first strategies across key platforms (e.g., TikTok, Meta, YouTube, XHS), seamlessly integrating creators, influencers, community building, and social commerce where relevant.

  • Elevate Media Effectiveness, Efficiencies & Performance Optimization: Implement robust KPI frameworks, test-and-learn learning agendas, and performance optimization workflows. Partner closely with data and insight teams to track campaign effectiveness, analyze spend, and utilize dashboards to quantify business impact.

  • Govern Agency & Media Partnerships: Act as the primary lead for media agency partners and external media platform partners. Challenge and elevate agency thinking, negotiate media commitments, ensure compliance, and drive cost efficiencies and transparent value delivery across the hub.

  • Build Media Capability & Embed Guidelines: Partner with global and regional teams to institutionalize best practices, standardized reporting, standardized measurement frameworks, and media buying guidelines. Train and upskill local teams on emerging trends and platform dynamics to strengthen in-market execution.

Required qualifications, skills and experiences:

  • Holds a Bachelor’s or Master’s degree in Business Administration, Marketing, Media, Communications, or a related field.

  • Possess 7+ years of experience in communications, media planning, or digital strategy. Experience gained within media/digital agencies, advertiser media teams, or media companies—ideally within the FMCG/CPG or Consumer Healthcare sectors—is highly preferred.

  • Proven expertise in the media ecosystem, with strong digital and social media foundations across regional platforms (Meta, TikTok, YouTube, XHS) alongside a working knowledge of programmatic media, AdTech ecosystems, and traditional media (TV, OOH).

  • Familiarity or hands-on experience with emerging AI applications in media, marketing automation, or predictive analytics tools is a strong plus.

  • Self-starter who can work well both independently and collaboratively, balancing multiple priorities in a fast-paced, matrixed regional environment across multi-level stakeholder groups.

  • Possess high agility and a deep understanding of media market dynamics across Southeast Asia, including regional audience behavior, media consumption trends, and investment optimization.

  • Highly proficient in written & verbal English and Bahasa Malaysia, with Mandarin language capability as a strong added advantage to effectively communicate and collaborate within the diverse SAH landscape.

  • Strong articulation & presentation capabilities, with the strategic mindset to navigate ambiguity, influence stakeholders, and translate complex media performance into actionable business insights for senior leadership.

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Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives  to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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