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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Demand Generation Manager

Travel Required?:  Travel - up to 10% of time
Date:  3 Feb 2025
On-site

No Relocation Assistance Offered
Job Number #165207 - Hong Kong, Hong Kong, China

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Job Description:

  • Managing financial and business performance metrics of Hill’s online brand store

  • Developing and implementing comprehensive demand generation strategies and plans to drive lead acquisition and consumer conversion across all retail channels (online and offline inclusive)

  • Working with Brand Team and Customer Development teams to align goals and ensure a cohesive brand message and enhance pet parent experience 

  • Creating and managing targeted consumer campaigns across retail channels riding on our retailer partner’s membership database, such as email, social media, etc

  • Utilizing marketing platforms/ automation tools to streamline lead generation processes and personalize consumer interactions

  • Play a strategic role in leading Digital Transformation internally and externally

 

Principal Duties and Responsibilities

 

%

Task

25%

Hill’s Brand Store Planning and Profit & Loss (P&L) Ownership

 

  • Achieve brand store financial and business performance metrics

  • Shape and implement a comprehensive e-commerce strategy to drive online sales growth for online brand store

  • Maximize traffic and generate demand by continuously optimizing performance media including onsite search, CPAS, Performance Max, affiliate campaigns,etc.

  • Digital 6P and Media management including planning, monitoring and tracking

  • Work together with Hill’s eVendor to build consumer demand through in-depth knowledge of the market, brand, and consumers

  • Work closely with HKTVMall buying and marketing team on Shopper Program Planning and Development

  • Analyze daily sales data to identify areas for improvement in both business growth and customer experience

  • Brand Store P&L management and ownership

25%

Demand Generation Strategy and Planning across Retail Funnel riding on Retail Partners’ membership database

 

  • Collaborate with Brand team and Customer Development team to enhance online and offline performance through comprehensive demand generation strategy and planning

  • Understand shopper behaviors and identify shopper trends

  • Drive deeper shopper engagement via shopper journey mapping and ensure trade touchpoints are optimized for maximum conversion

  • Identify strategic marketing opportunities and lead shopper program design and execution for all channels to grow brand share 

  • Develop and implement strategies to drive traffic, increase sales, and expand distribution in retail channels

  • Develop fact-based sell stories that enable the successful sell-in of shopper marketing programs to retail partners

  • Leverage Retail Partners’ databases to drive new pet parent acquisition and brand switch with effective communication via retail partner’s digital and social

  • Coordinate with Marketing and Professional Vet Affairs team for content creation

  • Partner with external customers in Joint Business Planning (JBP) to develop membership programs that align with both customer objectives internal sales and brand team goals

  • POSM planning and coordination

25%

Lead strong planning, implementing and managing performance media focused on paid social and display to turn online and digital into a driven advantage

 

  • Guide media and eVendor agencies to improve media efficiency by winning in the brilliant

basics and continuous optimizations

  • Identify commercial challenges and opportunities and activate relevant social plans to

acquire new shoppers

  • Identify the right measurements for performance media to drive the eCommerce business

growth

  • Test and learn on creatives, audience setting, media objective to reach people outside the

brands to grow purchase intent and conversions with an entrepreneurial mindset

15%

Campaign Performance Management and Data Driven Analysis

 

  • Drive shopper understanding via data analysis

  • Promote data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

  • Design and Monitor campaign performance tracking templates and executing A/B tests to optimize campaign performance and increase ROI

  • Analyzing campaign outcomes and reporting on key metrics to stakeholders

  • Analyze metrics to enhance performance, and make data-driven decisions to optimize business and operations

  • Identify digital transformation opportunities and activate to implement digital tools to enhance getting insights

10%

Shopper Insight, Market Intelligence, and Shopper Trend Monitoring

 

  • Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

  • Competitive analysis to identify shopper marketing trends and opportunities for growth

  • Based on data driven insights, identify growth opportunities, plan actions and make recommendations for demand generation

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

 

Education/ Experience Requirements

  • Bachelor’s Degree in Business Administration, Marketing and Management or related disciplines.

  • Experience in Performance Marketing, Social Media Management and Shopper Marketing experience, preferably in Demand Generation roles

  • Knows their way around the tools of marketing automation, social listening platforms, Google Analytics, and so on.

  • Familiarity with the pet food business is highly preferred.

  • Immediate availability is highly preferred.

  • Experience being a pet parent

 

Expected Areas of Skills 

  • Fluent in Cantonese and English.

  • Excel in HKTVMall eCommerce Management, Facebook Business Manager, Social Ads

  • Digitally savvy and curious, understand the dynamics of eCommerce

  • PC Knowledge in MS Excel, Word & PowerPoint and Chinese Processing

  • Willingness to experiment

  • Strong communication and interpersonal skills (internal, external, all levels)

  • In-depth knowledge of metrics

  • Ability to adapt strategies based on data

  • Has a customer-centric mindset focused on solving prospect’s larger issues

  • Experience leading cross-departmental initiatives.

  • Ability to manage stressful situations effectively and maintain a positive attitude.

  • Pursues win-win solutions with persistence, compromise, and respect

  • Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

 

Leadership Competencies

  • Consumer/Shopper Focused
 

Functional Competencies (Should match the Colgate Global Competencies) 

  • Cross-Organizational Collaboration

  • Industry, Trade and Retailer Understanding and Insight

  • Consumer and Shopper Insight


 

Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise:  No

  • Reporting to Customer Development Manager

  • Finance team

  • Marketing team

  • Professional Veterinary Affairs team

  • Hill’s Asia Regional and Global teams

  • Customer Service & Logistics team

  • Outside working relationships include retail partners/ agencies


Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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