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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Brand Manager

Travel Required?:  No Travel
Date:  6 May 2025
On-site

No Relocation Assistance Offered
Job Number #166941 - Hong Kong, Hong Kong, China

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.
 

Hello. Woof. Miow.

 

Are you a pet lover with a passion for branding and marketing? Does the idea of helping millions of pets live a long and healthy life motivate you? Does the idea of working on one of the largest and fast growing pet nutrition brands in the world excite you? If yes, we are looking for you!

 

We are out here to find a dynamic and talented brand manager to join our brand marketing team and help us take Hill’s to the next level in Hong Kong. In this action packed and exciting role, you will be the OWNER of YOUR brand, reporting into the Commercial Manager, working with internal and external teams to create and execute exciting brand strategies to drive business goals. You'll have the opportunity to flex your creative muscles and use data driven insights to roll out brand campaigns (both global and local) that resonate with both, pet parents and veterinary professionals. As a brand owner, you'll also work closely with cross functional teams to build commercial plans and business forecasts. If this sounds like you, we want to hear from you.


 

Principal Duties and Responsibilities

 

%

Task

30%

Brand Ownership

  • Be the owner of the brand, and lead and manage annual strategic marketing plans and initiatives

  • Manage and develop the brand portfolio, and launch new products to make it more robust

  • Build consumer demand through in-depth knowledge of the market, channels, brand, and the consumer.

  • Plan the annual calendar of events and initiatives to create an impactful brand plan to impact both pet parents and veterinary profession partners

  • Business planning, including planning investments and forecasting business results as a part of the monthly business planning discipline

  • Work closely with the Professional and Veterinary Affairs team to develop and drive initiatives for Veterinary customers, with e-commerce team to help build strong demand generations plans, with customer development teams, with Finance Manager to manage annual budgets, with Supply Chain team to help ensure the right stock availability, and with Hill’s Asia Marketing team to ensure that we are creating one consistent brand across the world, efficiently and effectively!

20%

SEM and Media Strategy and Planning

  • Understand local media landscape for best performance KPI achievement. 

  • Partner with agencies to develop, track and monitor  SEM and Media Performance. 

  • Help define the right media investment to seize best brand presence and share in market

  • Identify best media plan for impactful IMC and NPD initiatives execution

20%

6Ps Strategy and Planning

  • Partner to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of Vets as well as pet parents

  • Help define the right portfolio we should have in different types of stores and clinics

  • Developing the right sizing and pricing strategy for our products

  • Define & drive the right communication plans for different types of stores & clinics. Help produce / procure the right marketing material, including posters, shelf units, folders, detailers & other POSM

  • Promotion plans in line with brand objectives

15%

Consumer relationship management

  • Partner to maximize lead & consumer acquisition and retention, improve consumer relationships and drive sales growth.

  • Define & drive the right communication via digital and social

15%

Market Insight, Intelligence and Analysis

  • Be the expert on your brand and its market environment by analyzing data, field visits, consumer immersions

  • Analyze and evaluate market and business data on brands to monitor volume/business trends versus action plan

  • Use available third party data to monitor competitors’ performance

  • Basis data driven insights, identify growth opportunities, plan actions and make recommendations to cross functional teams

100

Total Percent (not to exceed 100%)

This is not an exhaustive list of duties or functions.

 

Education/ Experience Requirements

  • Bachelor’s Degree in Marketing, Business Management or related.  A MBA is preferred.

  • Full function marketing management, strategy planning and execution experience, with minimum 5-7 years of marketing experience.

  • Preferable experience in FMCG, retail (FMCG), nutrition.

  • Familiarity with the pet food business is a plus.

  • Experience in category management and/or consumer marketing experience is a plus

 

Expected Areas of Skills 

  • Fluent in Cantonese and English

  • Demonstrated ability to effectively manage marketing plan execution with strong strategy development skill.

  • Ability to think strategically and to identify and resolve problems.

  • Ability to manage stressful situations effectively and maintain a positive attitude.

  • Good interpersonal skills.

  • Excellent communication skills (internal and external, all levels).

  • Pursues win-win solutions with persistence, compromise, and respect

  • Uses shopper and consumer insights to develop commercial recommendations that result in optimized consumption

  • Works effectively across functions, channels, and categories to align priorities, solve problems, optimize resources, and drive effective execution

  • Digitally savvy and curious, understand the dynamics of eCommerce

 

Leadership Competencies (Should match the Colgate Global Competencies) 

  • Strategy/Vision

  • Planning/Priority Setting

  • Consumer/Customer Focused
 

Functional Competencies (Should match the Colgate Global Competencies) 

  • Business and Financial Analysis

  • Cross-Organizational Collaboration

  • Consumer and Shopper Insight

  • Brand Management

 

Working Relationships (Key partnerships and reporting relationships)

  • Does this position supervise:  Yes

  • Commercial/Country Manager Hong Kong

  • Finance team

  • Customer Development team

  • Customer Service & Logistics  team

  • Professional Veterinary Affairs team

  • Hill’s Asia Regional and Global teams

  • Outside working relationships include Advertising/Promotions/Public Relations agencies

 

Travel Requirements 

Expected percentage of travel:  na 


Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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