Job Description

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognised brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programmes that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Information at a Glance

Job Title: Brand Manager Oral Care (Toothpaste)

Travel Required?: No Travel

Posting Start Date: 22/07/2026

Hybrid

No Relocation Assistance Offered
Job Number #175028 - Bangkok, Bangkok, Thailand

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About the Role

Are you looking to shape a legendary brand's journey and make a tangible impact on millions of smiles every day?

We are seeking a dynamic, strategic, and agile Brand Manager / Assistant Brand Manager to champion our flagship Colgate Toothpaste portfolio in Thailand. In this role, you will bridge brand vision with corporate strategy, driving sustainable growth, and connecting with Thai consumers in deeply meaningful ways.

Your Key Responsibilities

Strategic Brand Management & Innovation

Strategy & Equity: Develop Brand Growth Plan and implement robust brand strategies aligned with corporate goals to elevate brand equity, market share, and business profitability.
Product Launches: Partner with Research, Development, and Innovation teams to seamlessly roll out new products in accordance with our strategic roadmap.
Go-To-Market Excellence: Drive flawless Go-To-Market (GTM) execution, optimizing the 5Ps (Product, Place, Price, Promotion, and People) to ensure impactful product launches and commercial success.

Integrated Marketing & Media Optimization

Campaign Creation: Generate breakthrough consumer and commercial campaign ideas and lead all aspects of their flawless, end-to-end execution.
Communication Planning: Lead the creation of integrated marketing communication (IMC) plans, producing high-impact content that resonates with our target audience.
Omnichannel Presence: Collaborate with the media team and external agencies to optimize brand presence across traditional and digital channels, maximizing reach, engagement, and conversion.
Digital & E-commerce: Stay ahead of digital marketing trends to boost brand visibility. Execute targeted brand/media plans to drive performance and conversion within E-commerce channels.

Commercial Execution & Financial Accountability

Cross-Functional Synergy: Partner closely with the Commercial and Sales teams to identify market opportunities, 5Ps, ensuring alignment and driving collaborative business growth.
Project Leadership: Lead localized promotional initiatives and cross-functional project teams with agility, ensuring strict adherence to deadlines and business goals.
ROI & Budget Management: Manage and optimize project budgets efficiently, striving for maximum return on investment (ROI).
Data-Driven Insights: Analyze market trends, consumer behavior, and competitive landscapes using analytics tools to inform future brand strategies.

Education & Experience

Degree: Bachelor’s degree in Business Management, Marketing, or a related field; a Master’s degree is highly preferred.
FMCG Experience: At least 2–3 years of relevant brand and product management experience within the FMCG industry
Track Record: Proven success in managing brand portfolios and driving complex media and agency activities.

Skills & Competencies

Agency Management: Strong experience collaborating with creative, media, and activation agencies to build successful IMC campaigns.
Market Intelligence: A data-driven, creative mindset with a solid grasp of market research tools (e.g., Nielsen, Kantar).
Marketing Savvy: Deep understanding of both traditional retail environments and the evolving digital marketing ecosystem.
Communication: Exceptional communication and presentation skills in both English and Thai, with the ability to influence stakeholders at all levels.
Power AI in your day to day work: Champion the adoption of modern AI productivity tools to streamline daily workflows, automate routine marketing tasks, and enhance overall operational agility.
Mindset: A collaborative team player with an agile approach to managing multiple projects, a strong problem-solving orientation, and a resilient, positive attitude.

Our Commitment to Inclusion
Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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