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Brand Manager - Innovation

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Date: Jan 26, 2018

Location: Kennebunk, ME, US



Empowering a naturally healthy life – for our family and yours – for over 45 years.  When Tom and Kate Chappell moved to Maine and started making natural personal care products, they were guided by two simple philosophies. 
• First, that it was possible to make effective personal care products that were free from artificial flavors, fragrances, sweeteners, colors and preservatives.
• And second, that businesses should be good corporate citizens working to care for the planet and communities.  These same philosophies guide us to this day.  Tom’s of Maine products – including toothpaste, deodorant, mouthwash, bar soap, body wash, lotions and lip balms – are sold across the United States and Canada.  And because we are so committed to giving back, we donate 10% of our profits to charitable organizations, and our employees can use 5% of their paid time volunteering for causes they are passionate about. 

Tom’s of Maine is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Tom’s of Maine and Colgate, please visit and, or find us on LinkedIn, Facebook, Twitter, Instagram and YouTube.

Location: Kennebunk, Maine, United States
Relocation Assistance Offered Within Country
# 60848

Job Summary:

The Brand Manager is responsible for developing current and long-range business plans for Tom's of Maine Oral Care, that balance both the conventional category needs but also ensures that “effectiveness” and “natural” are the core components of the bundles, to drive sustainable growth. 


Principal duties and responsibilities:

  • Develop, assist and ready for commercialization new products that will incrementally grow Oral Care as well as support broader category growth.
  • Help in concept development, qualification, optimization, and validation
  • Partner with Insights community to mine relevant consumer and customer insights; execute research plans as needed to guide business decisions and validate opportunities
  • Managing project timelines, processes and activities across large cross-functional team to develop new product bundles (Research & Development, Insights, Manufacturing, Supply Chain, Plant/production etc.) 
    Evaluating new product business analyses
  • Managing relationship with Go-To-Market team & Customer Development to execute successful new product launches and identify and recommend the right mix of exclusive opportunities for strategic customers of first to market / evergreen.
  • In partnership with base business category leaders, help develop multi-year category growth strategies leveraging product development and marketing innovation
  • Present strategy and activity recommendations to management for review and direction setting
  • Manage brand equity considerations as input to driving business decisions
  • Identify opportunities for implementing packaging improvements relative to sustainability, recyclability, carbon footprint for key items / categories
  • Help define priorities for financial investment

Basic Qualifications

  • MBA Required
  • 3+ years of professional experience packaged goods / CPG marketing or relevant business environment 
  • 1+ years of category Innovation experience 


Required Skills

  • Experience engaging & partnering with customers to build mutually beneficial solutions
  • Proven record of deliver against business objectives
  • Strong data-driven strategic analysis and strategy development skills
  • Strong project management skills
  • Highly collaborative and comfortable with working with cross-functional teams and various levels of management

Are you interested in working for Tom's of Maine? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

Nearest Major Market: Portland Maine

Job Segment: Branding, Brand Manager, Social Media, Equity, Supply Chain Manager, Marketing, Finance, Operations

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