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A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title:  Global CRM Lead

Travel Required?:  Travel - 25% of time
Date:  Apr 22, 2021
Remote working option during the current situation

Relocation Assistance Offered Within Country
# 97762 - Topeka, Kansas, United States

The Global CRM Lead is a key role to step change Hill's transformation around marketing personalization, with the mission to drive growth for our brands through CRM and data acquisition. They will be the champion of two key customers, the veterinarian and the pet owner, owning the long term strategy of CRM in the organization by breaking down organizational silos to build a persistent customer-first mentality across physical and digital channels.

In partnership with the Global Digital Engagement team, this role will develop and oversee the strategy and execution of a comprehensive CRM program for Hill's around the world. The role will work across the Engagement, Brand, eCommerce, B2B and DTC teams to develop an architecture for 1st party data acquisition, as well as other data sources is markets where 1P data is less available, and a data-led approach to engaging along the full journey with both the vet profession and with pet owners. Ultimately they will provide the comprehensive and authoritative view of the customer and create corporate and customer strategy to improve customer acquisition, retention, and profitability. 


PRINCIPAL DUTIES AND RESPONSIBILITIES

  • GLOBAL CRM AND DIGITAL MARKETING

Drive positive engagement and growth of customers (VHCT + pet owners). Key focus areas include evolving and implementing customer journeys and personalization roadmap, using performance insights to improve campaign strategies. Lead development of strategy to supervise relationships with existing customers through CRM systems. Lead all aspects of development and implementation of digital marketing techniques that will drive new customers. Influence cross-company agreement on how to deliver the greatest value to customers. 

 

  • MARKETING OPERATIONS

Oversee the management of the CRM systems used in marketing. Lead the implementation of new tools. Coordinate technology decisions. Lead Company’s agencies in CRM and digital marketing globally including core digital and CRM implementation agencies. In countries with less 1P data availability, collaborate with local teams to find ways to reach customers and maintain relationships with them.

 

  • DATA GOVERNANCE

Lead the development of a customer data governance framework and organizational structure.

 

  • BEST PRACTICES AND CHANGE MANAGEMENT 

Lead the improvement of the end to end customer experience. Champion what great customer experiences look like. Establishing an authentic company voice and setting clear standards for engaging with customers. Influences cross company agreement on how to deliver the greatest value to customers. Define the strategy of how to accelerate company-wide transformation by uniting the leadership team around customer data driven growth. Actively contribute to the Brand Marketing and Engagement teams in a collaborative and meaningful way that helps support, encourage and empower fellow colleagues and managers. 

 

  • EVALUATION & ANALYTICS

Lead all aspects of the unification of disparate sets of customer data into a master view of every customer. Developing the 360-degree view of the customer that paves the way for measuring customer satisfaction across all touchpoints along the customer journey. Establish metrics for defining the relationship with customers. Leading the development of lifetime value of customers. 


EDUCATION/ EXPERIENCE REQUIREMENTS:

  • Bachelor’s Degree required in Marketing or related field with 10+ years of work experience.
  • MBA Strongly Preferred


EXPECTED AREAS OF SKILLS/KNOWLEDGE/ABILITIES:

  • Proven record of global CRM implementation and oversight for global marketing organizations
  • Consistent record of digital marketing execution including Omni-channel marketing campaigns
  • Knowledge of digital strategies and trends
  • Ability to lead cross-functional teams and manage simultaneous projects and needs
  • Confirmed experience with CRM strategies and technical expertise
  • Strong initiative and results oriented
  • Ability to manage ambiguity and thrive
  • Strong Project Management skills
  • Leader and Great teammate with excellent communication skills, particularly with diverse cultures
  • Thrives on digital innovation and evaluating trends in a changing landscape
  • Proven record to work with marketing teams and build brands


 

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. 

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.


Nearest Major Market: Topeka

Job Segment: Social Media, CRM, Project Manager, Change Management, Channel Marketing, Marketing, Technology, Management