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Brand Manager

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Date: Jan 22, 2019

Location: Topeka, KS, US

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit and, or find us on LinkedIn, Facebook, Twitter and YouTube.

Location: Topeka, Kansas, United States
Relocation Assistance Offered Within Country
# 71713

Job Summary:

The Brand Manager is responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives. Responsible for leading the brand team in developing strategic priorities, IMC (Integrated Marketing Campaigns) briefs, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistent and effective brand messaging to the veterinarian profession/ consumer, and consistent consideration of retail environment specific needs/tactics.


Principal Duties and Responsibilities:

  • Develop, align and execute brand marketing plans for specific categories
  • Set KPI’s to track 6P’s (Product, Placement, Price, Promotion, POP and Protocol) and the actions plans to close the opportunities.
  • Collaborate with sales analytics in tracking these metrics.
  • Lead brand team in new product launches, re-launches, and updates
  • Lead updates/localization of 6P’s and customer long lead decks
  • Lead marketing creative briefs for brand activation
  • Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
  • Attend regular sales meetings, inform them of key information and train on commercial components of new products
  • Develop and lead brand presence at veterinary conferences
  • Develop strong business and functional understanding of the therapeutic condition segments (eg weight), our products and the competitive set, and develop plans to address issues/opportunities
  • Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
  • Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
  • Conduct meetings and conference calls with key customers; review current products, upcoming promotions, etc.

  • Support annual budget planning process

  • Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
  • Recommend areas for brand improvement and remediation
  • Support the objective setting, performance and development of direct reports


Basic Requirements:

  • BS/BA
  • 5+ years of experience in brand marketing, retail marketing, trade marketing or management consulting


Preferred Requirements:

  • MBA
  • 4+ years of experience in CPG, pharmaceutical, or veterinary professions
  • Knowledge in syndicated data (e.g.Nielsen)


Expected Areas of Skills:

  • Strategic category thinker
  • Strong understanding of consumer insights
  • Strong brand marketing
  • Effective communicator
  • Proven operational results
  • Command of Retail Environment strategy
  • Influence without direct authority, negotiate effectively and build relationships with external partners
  • Ability to manage multiple tasks simultaneously
  • Manage ambiguity
  • Proven operational results




Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.


Nearest Major Market: Topeka

Job Segment: Branding, Brand Manager, Social Media, Consulting, Pharmaceutical Sales, Marketing, Technology, Sales

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