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Brand Manager - Science Diet

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Date: Jan 20, 2019

Location: Topeka, KS, US

Work that matters, fueled by passion for pets!  At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries.  To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Location: Topeka, Kansas, United States
Relocation Assistance Offered Within Country
# 69218

Job Summary:

The Hill’s Science Diet Brand Manager is responsible for the development and execution of brand plans, NHP (Neighborhood Pet) and Farm shopper programs, and go-to-market activities to achieve the brand’s short and long term business objectives. Responsible for leading the brand team in developing strategic priorities, IMC (Integrated Marketing campaign) briefs, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistent and effective brand messaging to the end consumer, and consistent consideration of RE (Retail Environment) - specific needs/tactics.

 

Principal Duties and Responsibilities:

 

 

  • Develop, align and execute brand marketing plans for specific categories
  • Set KPI’s to track 6P’s (Product, Placement, Price, Promotion, POP & Protocol) and the action plans to close the opportunities. Collaborate with CDO (Customer Development)/sales analytics in tracking these metrics.
  • Execute overall POP and promotion strategies for major IMC’s. Co-ordinate with the Lead Shopper Marketer to ensure all customer RE needs are accounted for in touchpoint planning upfront
  • Plan and analyze consumer and trade promotions, and recommend improvements and best practices
  • Identify & lead key “test and learns”
  • Executing national programs and lead local retail environment/customer programs aligned to the brand strategies
  • Work closely with the Lead Shopper Marketer and CD Team leader to develop the shopper marketing plans for their RE/customer
  • Research shopper & category trends. Identify shopper insights gaps and develop solutions from findings. As applicable, work with E-Shopper Marketing Manager for eCommerce activation
  • Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
  • Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
  • Understand the pet specialty RE’s, and field team needs, to deliver strong promotional and marketing programs.
  • Support Long Lead Planning, Budget Review, and Mid-Year Review
  • Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
  • Recommend areas for brand improvement and remediation

 

This is not an exhaustive list of duties or functions.

 

Basic Requirements:

  • Bachelor's Degree 
  • 4+ years of commercial experience of which 2+ years in brand marketing, retail marketing, trade marketing or management consulting

 

Preferred Requirements:

  • MBA

 

Expected Areas of Skills/Knowledge/Abilities

  • Strategic category thinker
  • Strong understanding of consumer insights
  • Strong brand marketing
  • Effective communicator
  • Proven operational results
  • Command of Retail Environment strategy
  • Influence without direct authority, negotiate effectively and build relationships with external partners
  • Ability to manage multiple tasks simultaneously
  • Manage ambiguity

 

 

Are you interested in working for Hill's Pet Nutrition? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

 


Nearest Major Market: Topeka

Job Segment: Branding, Brand Manager, Social Media, Consulting, Management Consulting, Marketing, Technology, Management

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