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Brand Manager Therapeutic

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Date: Feb 12, 2019

Location: Madrid, MD, ES

At Hill’s we have a purpose.  Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people.  If you’re interested in work that matters, fueled by passion for pets, we invite you to apply to our Business Development Analyst position.

As a Brand Manager Therapeutic for Hill's Pet Nutrition, you will be responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives.

 

Principal Duties and Responsibilities:

 

  • Develop, align and execute brand marketing plans for specific categories
  • Set KPI’s to track 6P’s (Product, Placement, Price, Promotion, POP and Protocol) and the actions plans to close the opportunities.
  • Collaborate with sales analytics in tracking these metrics.
  • Lead brand team in new product launches, re-launches, and updates
  • Lead updates/localization of 6P’s and customer long lead decks
  • Lead marketing creative briefs for brand activation
  • Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
  • Attend regular sales meetings, inform them of key information and train on commercial components of new products
  • Develop strong business and functional understanding of the therapeutic condition segments (eg weight), our products and the competitive set, and develop plans to address issues/opportunities
  • Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
  • Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
  • Conduct meetings and conference calls with key customers; review current products, upcoming promotions, etc.

  • Support the objective setting, performance and development of direct reports

 

Expected Areas of Skills:

  • Strategic category thinker
  • Strong understanding of consumer insights
  • Strong brand marketing
  • Effective communicator
  • Proven operational results
  • Influence without direct authority, negotiate effectively and build relationships with external partners
  • Ability to manage multiple tasks simultaneously
  • Manage ambiguity
  • Proven operational results

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Job Segment: Branding, Brand Manager, Sales Operations, Business Development, Marketing Manager, Marketing, Sales

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