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Group Brand Manager

Date: Aug 15, 2019

Location: Surrey, ENG, GB

Relocation Assistance Offered Within Region
# 74002 - Surrey, England, United Kingdom

Group Brand Manager



Subsidiary:                NE HUB (Guildford)

Location:                    Marketing

Salary Grade:            14-15

Reporting to:             Marketing Manager

Direct Reports:         Senior Brand Manager/Brand Manager


Job Purpose

  • Lead designated Direct Reports and manage defined category/categories to deliver all KPIs including share, net sales & margin. Take responsibility for specific marketing projects and deliverables in the marketing team.


Main Responsibilities

Portfolio and People Responsibility


  • Lead the NE HUB business within assigned category to deliver against targets (Share, NS & Margin)


Drive Brand Passion  

  • Be the voice of the brand and drive brand passion across the HUB.
  • Conduct brand inductions with new starters and for onsite retailer meetings as required.


Business Analysis

  • Communicate all risks and opportunities within portfolio responsibility on a timely basis to MM.
  • Responsible for business & campaign analysis along with recommendations to continually improve.
  • Proactive assessment and escalation of incremental growth opportunities.


Business Strategy Development

  • Lead development & alignment of Budget Review supporting the creation of rowth grids 
  • Lead development & alignment of Mid-Year review process, identifying course corrective actions necessary to achieve set targets.


Deliver Innovation with Excellence

  • Lead the HUB Innovation Go to Market Process (Gateway) aligning  internal stakeholders on future innovation plans (from subs to NE HUB directors)
  • Participate in divisional go to market teams to support in the development of go to market materials (shopper toolkit & trade engagement materials)
  • Responsible for HUB the yearly brand planning to drive organisation excitement for the following years plans delivery UK retailer presentation across select accounts.
  • Support brand manager in the approval of innovation artworks across the HUB 


Media Planning & Budget Management

  • Work with external agencies (media planning & PR) to develop plans to maximise mental availability.
  • Lead the execution of media plans, supporting brand manager in the adaptation of divisional assets.
  • Manage advertising and promotions budget using key processes including A&P tracker and Ebuy.




People Management

  • Participate actively in recruitment for marketing vacancies and across the wider commercial team.
  • Management and development of direct reports, including salary planning.  Provide direct reports
  • Support in setting IOs and developing and implementing IDPs. Salary planning for direct reports.


Project Responsibility


  • Marketing lead for assigned ‘expertise’ projects
  • European Go To Market team member (where applicable)
  • Funding the Growth
  • Local Agency Roster
  • Marketing Exhibits




Key Competencies

Personal Attributes

Leading Change

Challenges the status quo and acts as a catalyst for change; creates a compelling picture of the future in the face of uncertainty and communicates a clear direction; adapts quickly to new demands and challenges


Managing People

Assigns and effectively delegates work that is challenging, motivating and empowering and helps people grow professionally; recognises individual contributions often; gives feedback and takes appropriate action to address performance issues


Promote Teamwork/Relationship Building
Establishing trust; initiating and developing long-term relationships and networks as a key priority.


Planning & Priority Setting
Aligning goals and helping others develop objectives to support business strategies; translating objectives into action plans


Developing strategies and proactively responding to consumer/shopper trends, competitive threats, and brand issues and opportunities

  • Highly competent commercial and analytical skills
  • Personal presence that commands respect/trust and the ability to build strong relationships quickly throughout CP’s matrix structure.
  • Confidence and gravitas to challenge the status quo and influence people at all levels of the organisation
  • Inquisitive, proactive and challenging to identify new opportunities for improvement and proactively work with other functions to gain buy-in and initiate change
  • Team player – motivate and enthuse others
  • Excellent communication skills and authoritative approach - sought out by others for opinion
  • Strikes the right balance of demonstrating consistent brand passion with objective, fact-based  decision making
  • Dedicated to continuous improvement of self and Marketing, Insight/Planning techniques/approaches to the business
  • Proven people management experience
  • Ability to engage in courageous dialogue


Key Challenges


  • Balancing workload through effective project management in a fast paced environment
  • Effectively managing the needs to deliver specific portfolio responsibilities with providing the management, coaching and developed for Direct Reports.
  • Demonstrating sound commercial and insight based judgement in making recommendations.
  • High accountability, working in a fast-paced environment where tasks vary greatly from highly strategic to more basic.
  • Management and alignment across various stakeholders (SUB, HUB & DIVISION



Education/ Experience Requirements

  • Several years of previous experience working in Marketing, Professional Marketing or Customer Marketing
  • Degree in Marketing , Business or related subject



Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Colgate-Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. 

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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