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Brand Manager

Date: Aug 3, 2019

Location: San Jose, SJ, CR

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: San Jose, San Jose, Costa Rica
No Relocation Assistance Offered
# 72944


Position Purpose:


The Brand Development Manager is responsible for the implementation and execution of marketing plans and programs of the assigned brands to achieve their business objectives.  Responsibilities include the implementation of marketing plans, launches, re-launches, line extensions, brand activations, and promotional activities. Responsible for the Local sub-category P&L’s.  Monitors & explains variations in Market Share and Key Financial Ratios. Responsible for the marketing input in the CBP process, demand plan, and Commercial Meetings. Supports in the preparation of the Budget Review, Mid-Year Review, and business reviews for Corporate & Division.

Let’s talk about responsibilities:


  • Implements Go to Market plans and 5Ps strategies to achieve goals.
  • Responsible for the Local sub-category of Profit & Loss Statement
  • Leads Commercial Meeting and supports in the preparation of Budget Review, Mid-Year Review and business reviews for Corporate & Division. 
  • Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
  • Develops/Delivers presentation of launches, promotions/ initiatives and business status to the Commercial team. Monitors launch activities execution and performance
  • Analyze Key Performance Indicators to identify local issues and business opportunities. Brings  action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings
  • Manages consumer promotion expenditure and supports the Regional Category Marketing team and Brand Accounting with analysis and monitoring.
  • Monitors competitive activities and communicates them to the Regional and Commercial teams to define forward actions.
  • Ensures the execution of  local margin improvement and business simplification initiatives, including SKU monitoring and depletions
  • Develops local promotional grid together with Retail Marketing and SDMs.


What you need for this position


  • University Degree. Bachelor in Marketing, Business Administration or Engineering. Preferably with a Master Degree
  • 3-4 years in Consumer Marketing/trade marketing, shopper marketing, etc.  in consumer goods companies
  • 2 years at least of experience as Brand Manager
  • English - Advanced
  • Excel & PowerPoint – Advanced
  • Strong knowledge of Nielsen


Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.


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