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Shopper Development Specialist/Associate Shopper Development Manager - Walmart

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Date: Mar 14, 2017

Location: Rogers, AR, US



Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Tom’s of Maine, Ajax, Fabuloso, Haci Sakir, elmex, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.


Location: Rogers, Arkansas, United States

Relocation Assistance Offered Within Country



Colgate-Palmolive Company invites applications for the Shopper Development Specialist/Associate Shopper Development Manager role located in our Rogers, AR office.


Roles and responsibilities include but are not limited to:


  • Understand Shopper Trends by working with Shopper Insights/Articles to help with ideation for growth
  • Deliver Strategic 5P Insight-based recommendations for Walgreens and Colgate on Colgate Products
  • Develop Selling stories that bring to life key brand strategies and engage the Walmart Shopper.  
  • Activate Insight based Shopper Programs (PSKU Ideation) with CP Marketing Director, CP Shopper Insights Manager, and Walmart Marketing.  
  • Understand ROI’s on Activations
  • Provide Support for Walmart Formats/eCommerce with CP Marketing Director. 
  • Support Customer Planning by providing input into next year’s planning with highlights of new growth opportunities.
  • Plan Go-To-Market Strategies for New Items based on marketing objectives that will exceed retail implementation criteria and spearhead the New Item planning process to address the lead-time demands throughout the industry.
  • Initiate a “Customer Service Attitude” with all functional groups resulting in a proactive decision making process to enhance the growth nature.
  • Facilitate the evolution towards “Account Management Excellence,” utilizing category information, consumer insights, census data and point of sale information (Best Practices Development) while ensuring the effective utilization of trade funds to deliver on the Brand Strategies and Sales fundamentals.
  • Apply Category Management learning and techniques to day-to-day business, exploitation of new opportunities, and using Category Management as the context for all “selling stories”.
  • Ensure team maintains accurate projections versus plan of sales and spending associated with activities and manage total P&L performance in order to achieve targets.
  • Ensure Pre and post-evaluation ROI’s (through Direct Reports) of all promotions (results vs. objective, implementation accuracy etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of promotion evaluations to refine customer tactics.
  • Manage display process from creation to execution with the customer
  • Support key initatives with CP and the customer with direction from Account manager and CP Director




  • BA/BS Degree required; MBA preferred
  • 3-8 years experience in Customer Development Management roles or similar background required
  • Experience working in consumer products good or similar industry required


We are unable to consider candidates for this role who will require U.S. employment visa sponsorship now or in the future.




Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application.  Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.


Become part of our team. We look forward to your application.


Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

Nearest Major Market: Fayetteville

Job Segment: Marketing Manager, Manager, MBA, Marketing, Management

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