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Assistant Manager Shopper Development (Anywhere in India)

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Date: Apr 16, 2019

Location: Mumbai, MH, IN

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Mumbai, Maharashtra, India
Relocation Assistance Offered Within Country
# 72679





Assistant Manager – Shopper Development




Customer Development




Customer Development




Shopper Development Manager




Customer Development Team Leader


Anywhere in India














Job Purpose


The AM Shopper Development leads & drives initiatives in the branch playing a pivotal role in implementing & evaluating the activities driven to achieve sales objectives, distribution & key RE activations/engagement plans within time budget parameters in co-ordination with the field teams.


Job Context & Challenges


  • Identification of key category/brand opportunities in a dynamic market scenario and taking the right actions promptly
  • Analyze past performance of programs/activations/schemes and suggest improvements to category / brand plans with an intent to grow the category & channel sales
  • Monitor and evaluate the success of the launches / test markets and make necessary amendments
  • Execute trade activities consistent with budget allocation
  • Manage and control trade spends for the category / brands
  • Continuously seeking opportunities to grow the urban business based on shopper insights / feedback from trade
  • Gather data and closely monitor competitor activities and performance


Key Accountabilities


Related Activities

GTM and Coverage Expansion



- Drive and track coverage expansion by rolling out urban initiatives to drive OL addition

- Roll out initiatives to drive active accounts and overall ERC for urban centres in the branch

- Implement GTM for new product launches ensuring quick and effective implementation on ground across target REs

Capitalising on the Urban opportunities



- Identify key opportunities to drive share and volume gains across urban centres

- Roll out key Urban initiatives in the branch

- Drive engagement across key customers - MT/GSX/MSX. Roll out engagement and strategic initiatives to win in these REs




- Drive specific initiatives to promote 4C focus products across markets

- Initiate and roll out assortment drives across categories and REs

- Plan initiatives to drive premium portfolio mix in toothbrushes across focus REs

POP Usage and Speed on Ground




- Plan effective POP allocations across markets to roll out shopper communication initiatives across REs

- Timely and proper utilisation of POPs thus ensuring speed of execution on ground and minimal wastage

- Identify shopper communication opportunities across REs in urban markets and co-ordinate with SDM/ CM team to capitalise on the same

- Track competitive activities on ground and ensure reporting format in a timely manner

Training and Development




- Drive merchandiser and SSM training modules on ground. Co-ordinate with AMs to roll out training modules

- Ensure HH availability/ training/ utilisation and upgrade across urban SSMs

- Ensure timely availability and proper usage of Selling tools across field teams

- On ground implementation and engagement of RE Panel. Roll out an engagement and communication calendar





Essential: Should have worked as Sales Manager in FMCG industry


No. of yrs of Exp reqd.: 3 Years    



Essential:  Should have done PGDM/MBA from Premier  institute



Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

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