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Shopper Marketing Manager

Date: Jul 18, 2019

Location: Guangzhou, 44, CN

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Guangzhou, Guangdong, China
No Relocation Assistance Offered
# 73055


Job Title:

Shopper Marketing Manager




Reporting to:



Main Purpose of Position:

Champion the shopper marketing capability within the commercial organization ensuring alignment and execution against the category strategies.



Shopper Strategy

  • Design different shopper engagement strategy in different retail environment including Online to offline channel:
  • Shopper profile and shopper insight understanding and study for different channel
  • Define shopper strategy and KPI for different retail environment and key customer
  • Recommend annual Category shopper investment budget to include:
  • Insight study, Program Costs, Consultants, Training, Implementation, etc.
  • Review program performance vs. plan across all KPIs within monthly CBP discipline meeting, take corrective actions


Shopper Programs

  • Drive overall category shopper program design:
  • Develop category demand programs – growth solutions to create incremental demand
  • Co-design RE innovation and customer collaboration programs:
    • Based on RE specific missions and behaviors
    • Build mutual equity growth and return
  • Work with MKT to develop the campaign implementation details for national (few customized plan should work with R.E.M)
  • POSM related: this role will responsible for POSM + budget management


Internal & External Engagement

  • Communicate competitive activity across organization, recommend counter attack strategies
  • Link to industry landscape: drive thought leadership and attend relevant local conferences
  • Stay current on retailers stated growth strategies



Marketing Expertise

Commercial Savvy

Personal Leadership

Key Skills and Knowledge

  • Strategic category thinker
  • Strong brand marketing foundation (base business) mandatory
  • Strong understanding of consumer insights, as well as shopper behavior within category & RE


  • Proven operational results
  • Customer development experience desirable (Customer Marketing, Customer teams, and/or CatMan)
  • Command of RE strategy, RE shopper touch points and key customers’ strategies
  • Ability to manage multiple tasks simultaneously
  • Project management

Key Competencies

  • Category Strategy and Vision


  • Business/Global Perspective
  • Strong analytics & problem solving
  • Influence and negotiation
  • Relationship building
  • High results orientation
  • Effective communication
  • Strong teamwork
  • Planning & priority setting
  • Managing ambiguity

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

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