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Retail Marketing Manager

Date: May 1, 2019

Location: District 1, 65, VN

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: District 1, Ho Chi Minh City, Viet Nam
No Relocation Assistance Offered
# 72805


We are looking for a senior candidate who lead the Retail MKT team in Vietnam


Job Summary (Indicate type and complexity of the challenges)


Develop, deploy and track  5P strategies by RE  for country,

Develop shopper solutions based on robust RE, shopper and customer insight.

Synchronize consumer strategies and the RE’s shopper strategies to increase demand and trade support for our profitable growth

Responsible for Marketing activation for the country and have the touch point expertise to implement:  Brand activation and Category demand creation; the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing in the Hub.



Key Accountabilities (A collection of duties and/or responsibilities assigned)

  • Lead shopper skillset development and drive the initiative across organization
  • Develop 5P & RE Strategy which is in line with the category and brand strategy
  • Lead  CBP Monthly Disciplinedrive the commercial agenda to maximize growth in the priority RE’s
  • Drive Insights and Analytics for the sub by Identifying emerging shopper trends, new RE’s, and customer specific insights.
  • Manage the GTN investment by developing an RE investment strategy, prioritize Investment across the different RE’s & Customer based on detected opportunities, growth expectations and ROI analysis.
  • Ensure excellence on the Marketing activation (Touch point prioritization) to implement : Brand activation and Category demand creation; the activity grid and new product Go to Market for the subsidiary that is developed by Consumer Marketing in the Hub.  Partner with consumer marketing team to leverage local insights to amplify brand message.
  • Set the KPI’s that are going to be tracked ( 5P’s) and identify action plans to address the opportunities.
  • Ensure Category/RE strategies being translated into customer engagement plan.
  • Develop and annual review retail GTM Strategy, reaching each Retail Environment with the most efficient way 
  • Support the process for Budget Review/MYR Volume plan & Financial Goals with Consumer Marketing in the Hub Commercial goal setting including investment posture to reflect Sub’s RE / Customer strategies.
  • Lead the Retail Category Development process in the organization and prioritization  of services. Develop a Category Management Strategy and activity plan
  • Responsible for In Store Management  (for decentralized market, this role can report to Country Manager  -- guideline, manage agency, POS development, field force automation backend, tracking  5P execution) **




Should have 8-10 yrs experience which would give an overall understanding of Trade Marketing / Shopper Development in Multinational FMCG companies

Prefer candidate has strong MKT background and understand VN Market.




Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application. Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, or any other characteristic protected by law.

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