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Retail Category Manager (PCP)

Date: Jul 27, 2019

Location: Bangkok, 10, TH


Salary Grade Range: 11 - 12

Employee Referral: ฿15,000.00 Thai Baht

No Relocation Assistance Offered



Position:      Retail Category Manager (Trade Marketing)

Reports to:  Retail Category Marketing Manager - Personal Care

Location:     Bangkok, Thailand


Job Summary:  

Own Category growth by Channel,  Category/brand message/Brand communication with shoppers. 

Be responsible for :

  • Growth ideas for responsible categories by channel
  • Guideline for Assortment & Placement & POP / communication in-store
  • Go-to-Market plan/selling story

Role & Responsibility:

  • Develop & implement activity ideas to drive growth for category/brand in each channel.
  • Implement analysis required for category review, by channel
  • Develop Assortment Strategy – by channel.
  • Develop Placement Strategy – merchandising guideline & planogram, by channel & by customer.
  • Adapt communication materials for all touch points.
  • Develop budget guideline – covering brand activity, joint-business-planning/shopper programs. (Allocate in-store investment & media vehicles across customers )
  • Go-to-Market plan - based on input from marketing, develop ‘category/channel-oriented’ go-to-market process & selling story. Also tracking performance of new product launch during the first 3 months.
  • Be a part of joint-business-planning process
  1. Internal – customize category/brand insight from Mktg to be ‘by channel’, with adding on growth activity idea. 
  2. External - attend the meeting with customer, present Category & Brand growth plan and actively participate in discussion.



  • Work experience in Brand Marketing  Management , and/or Trade Marketing / Shopper Development experience in FMCG sector.
  • Skills in Communication , Influence/Negotiation, Consumer/Customer focussed, Teamwork & Collaboration
  • Consumer & Shopper Insight, Category Management, Trade Understanding


Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application.  Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

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