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Assistant Brand Manager

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Date: Apr 17, 2019

Location: Bangkok, 10, TH

Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance.

For more information about Colgate’s global business, visit the Company’s web site at To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit To learn more about Hill's and the Hill’s Food, Shelter & Love program please visit To learn more about Tom’s of Maine  please visit

Location: Bangkok, Bangkok, Thailand
No Relocation Assistance Offered
# 72747

Position:   Brand Manager (Care)

Reports to:  Senior Brand Manager

Location:     Bangkok, Thailand


Job Summary:  Overall, the Brand Manager is responsible for managing assigned subcategory /brand at the Greater Indochina Hub level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.


Role & Responsibilities:

  • Build brand equity and achieve both business objective and marketing objective.
  • Business planning, business analysis, consumer understanding, retailer understanding, competitive tracking and analysis & development of specific insights.
  • Development & timely implementation and Results monitoring of IMC Campaign, New product launches.
  • Actively participates in the Commercial Business Planning (CBP) identify & provide solution to address business gaps and opportunities.
  • Lead & coordinate closely with cross functional teams e.g. Customer Marketing, Supply Chain, Packaging, Finance to develop promotion plans and new product launches, promotion bundles with ROI mindset.
  • Lead innovation projects including New Product Concept development and other related projects including consumer insights, formulation change / transition plans, IMC material development (TVC, Key Visuals).


Marketing Strategy

  • Coordinates the implementation of the overall sub-category & brand strategies, including 5P guidelines to achieve/exceed market share & financial objectives. 
  • Work with Insights & Research team on preparing the actionable recommendations to address ongoing business challenges.
  • Develops category & brand portfolio strategy & SKU management recommendations for GIH (Greater Indochina).


Media Management

  • Leads/develops and communicates media strategy guidelines & updates to Media Agency for the subcategory.  
  • Supervises and approves media planning & buying for subcategory.


Key Performance indicators and  financial  Accountabilities

Is responsible for driving the following at GIH level:

  • Subcategory P&L
  • Subcategory Market Share
  • Key CS&L KPI’s for subcategory: DPA, SKU count, SLOB
  • Advertising subcategory budget
  • Effective & efficient spending management for subcategory taking into account.
  • SKU simplification


New Product Development

  • Develops master materials (key visuals, media support, master POP/KV) to support new product launches.
  • Roll- out new product launches plans.


Marketing Budget Review & Mid-Year Review

  • Develops Budget Review strategies & plans for Division approval.
  • Develops budgets / A&P by subcategory and brand.
  • Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts (e.g. SOM, pricing, etc).



  • Minimum Bachelor degree in marketing, business or related areas
  • At least 2 year of marketing experience preferably in Consumer Goods Industry
  • Good English communication skills and  100% Thai proficiency 
  • Able to travel within Thailand and AEC countries

Are you interested in working for Colgate-Palmolive? You can apply to work with us using this online application.  Attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process.

Become part of our team. We look forward to your application.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, ethnicity, age, disability, veteran status, marital status, or any other characteristic protected by law.

Job Segment: Brand Manager, Branding, Equity, Supply Chain Manager, Manager, Marketing, Finance, Operations, Management

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